Help Center

| Submit or View Help Requests | Developer Docs |

View desktop instructions
View mobile app instructions
Performance by Product Report

The Performance by Product report shows you a wide range of tracking data broken down according to the products you sell. KPIs, like quantity sold, can be found here.

Manage the report

  1. From the left navigation bar, select engage-icon__v69b8313.svg [Engage] → Reports → More Reports.

  2. Under More Reports, select Performance as the filter next to the search bar.

  3. Select Performance by Product.

  4. Below Performance by Product, you can filter for the data you want to view. Select search-solid.svg [Search] when you have the filters in place that you want.

    • View the Filter reference table below for more information.

    • You can use the icons at the top-right of the page to icon-pinLeft.svg pin, icon-email__vdf9ae08.svg schedule, icon-download.svg download in PDF, Excel, or CSV format, or icon-ftp.svg export the report via API.

    Screenshot_2023-11-07_at_12_15_02.png

Access the report data

You can view the report data as a trend graph or table and compare certain metrics.

The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.

  1. Select the angle-down-solid.svg [Drop-down menu] in the upper-right corner, then, choose a specific metric.

  2. Alternate between the line, bar, and treemap views by selecting the view icon.

    Screenshot_2023-11-07_at_12_15_02.png

Filter reference

Filter

Description

Date Range

Filter data by when it was created. You can also compare two periods of time against each other.

You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting square-regular.svg [Unchecked box] compare to {Previous year}.

If you want to pull more than 366 days of data, you will need to create multiple reports.

Network

Filter by data source.

Category list

Limit product data shown by their category list(s).

Partner

Select which partner(s) for which you want to view data.

Category

Limit which products you view by what kind of product they are (e.g., Shoes).

Action Tracker

Now known as Event Types. View products that were sold and tracked by a specific event type tracker.

Group

Filter data by partner groups.

Currency

Set the currency in which you want to view report data. impact.com will convert the amounts to your selected currency.

Show

Add data from a large selection of choices. These data points will get added to the table report under the graph after you select search-solid.svg [Search].

Data point

Description

Category list

Limit product you view by what category list(s) they are on.

Partner

Select which partners for which you want to view data.

Platform

Select 1, multiple, or all social platform(s) for which you want to see data.

Catalog Subcategory

The sub-category in which the item was placed in a product catalog.

Manufacturer

The company who made the product.

Order SKU Info

This is the stock-keeping-unit of the product that was sold.

Actions

An event that is tracked. Examples of actions include clicks, sales, leads, calls, page visits, downloads, dataposts, mobile app installs, and in-app events.

Date

View your product sales data by date.

Product data will be split by each day on which a product was sold. This column is sortable.

Customer status

The type of customer (e.g., existing) that generated data for that row. Learn how to find out what your customer status mapping codes are.

Actions - Event Type

The number of conversions generated for this event type.

Action Cost

The total cost associated with driving the conversion.

Cost per Action (CPA)

Total Cost of Actions divided by number of actions.

Cost per Action (CPA) - Event Type

Total Cost of Actions divided by number of actions by event type.

Return on Investment (ROI)

This number represents Revenue divided by Total Business Cost.

Return on Investment (ROI) - Event Type

This number represents Revenue divided by Total Business Cost by event type.

Average Order Value (AOV)

The total revenue of sale actions divided by the number of sale actions.

Average Order Value (AOV) - Event Type

The total revenue of sale actions divided by the number of sale actions by event type.

Margin

This number represents Revenue minus Goods Cost.

Margin - Event Type

This number represents Revenue minus Goods Cost by event type.

Total Business Cost

The total Cost of Goods plus Total Cost.

Total Business Cost - Event Type

The total Cost of Goods plus Total Cost by event type.

Goods Cost

The total cost of products in the basket captured at conversion.

Goods Cost - Event Type

The total cost of products in the basket captured at conversion by event type.

Revenue - Event Type

The total revenue per by event type.

Reversed Revenue

The total revenue of Reversed Actions.

Reversed Revenue - Event Type

The total revenue of Reversed Actions by event type.

Reversed Actions

The number of conversions that have been reversed across your program.

Reversed Actions - Event Type

The number of conversions that have been reversed by event type.

Reversed Action Cost

The total Action Cost of Reversed Actions.

Reversed Action Cost - Event Type

The total Action Cost of Reversed Actions by event type.

Reversal Rate

The number of reversals divided by the number of Total Actions.

RR (Reversal Rate) - Event Type

The number of reversals divided by the number of Total Actions by event type.

Open-Ended Actions

The total number of pending actions.

Confirmed Actions

The total number of approved actions.

Report data column reference

Column

Description

Category

The kind of product on which the data is based.

Product

The actual name on which product the data is based.

Quantity

The amount of product sold as a result of partner-driven actions.

Revenue

This is the total amount of sales partners have generated for you from conversions for a particular product.

Action Cost

The total aggregated cost associated with driving the sale.

Click Cost

The aggregated value of the amount due to partners for driving clicks.

Did you find it helpful? Yes No

Send feedback
Sorry we couldn't be helpful. Help us improve this article with your feedback.