The Performance by Social Platform report shows you a wide range of tracking data broken down according to each social platform. Here, you can find KPIs such as likes, engagements, and more.
From the left navigation bar, select Reports → Performance → by Social Platform.
Below Performance by Social Platforms, you can filter for the data you want to view. Select
[Search] when you have the filters in place that you want.Filter
Description
Date Range
Filter data by when it was created. You can also compare two periods of time against each other.
You can query a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting
[Unchecked box] compare to {Previous year}.If you want to query more than 366 days of data, you will need to create multiple reports.
Creator
Select 1, multiple, or all creator(s) for which you want to see data.
Campaign
Select 1, multiple, or all Creator campaigns for which you want to see data.
Social Platform
Select 1, multiple, or all social platform(s) for which you want to see data.
Group
Select 1, multiple, or all partner group(s) for which you want to see data.
Show: Add data from a selection of choices. These data points will get added to the table report under the graph after you select
[Search].Customize the report view and choose between viewing the trend graph, data table, or comparison graph.
The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.
Select the drop-down in the upper-right corner, then, choose a specific metric.
Alternate between the line, bar, and treemap views by selecting the view icon.
Below the trend graph is the data table. The data table provides different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range.
Refer to the Report data column reference below for more information on the columns found in the data table.
Add or remove columns from the report table using the
[Columns] icon at the top-right of the report.
Report data column referenceColumn
Description
Social Platform
The name of the social network to which the data belongs. E.g., Facebook, TikTok.
Campaigns
The number of campaigns with posts to this social platform.
Creators
The number of joined creators who have this social platform connected.
Posts
The number of unique pieces of content posted by the creator per social platform.
Engagements (Lifetime)
The number of audience actions taken after seeing posted content. Engagements can include reacting to the content, clicking a link, sharing the content, and more.
Likes (Lifetime)
The number of "like" reactions to creators' content for this social platform.
Comments (Lifetime)
The total number of times that the audience left text commentary on creator content per social platform.
Shares (Lifetime)
The total number of times that audience members distributed creator content per social platform.
Impressions (Lifetime)
The number of times that the story or post was featured on unique audience feeds.
Reach (Lifetime)
The number of platform users who saw the post at least once.
Views (Lifetime)
The number of views this video received within the social platform.
Clicks
The total number of link clicks that took the creators' audience to your landing page for the social platform.
Actions
The total number of conversions (sales, app installs, etc.) tracked per social platform. This number excludes any reversed conversions.
Action Cost
The amount of compensation paid to creators for driving the traffic that resulted in conversions for your campaign per social platform.
Other Costs
The cost for all non-actions associated with this social platform.
Flat Fee
The amount of compensation paid to creators for completing their campaign tasks.
Total Compensation
Total compensation is the sum of your Action Cost, and Flat Fee costs.
Revenue
This is the total amount of sales creators have generated for you from link clicks per social platform.
The comparison graph compares the social platforms of selected rows in the data table based on the metric selected in the trend graph. This graph will show a daily trend of the selected ads over the selected date range.
Select the specific metric from the drop-down in the trend graph.
Select the empty checkbox next to the row in the data table for the metrics you want to compare.
Each selected checkbox will be displayed in a specific color that will reflect in the trend graph.
Select Graph rows to compare the selected rows.
Select Clear compare to clear the trend view.
