The Performance by Social Platform report shows you a wide range of tracking data broken down according to each social platform. KPIs, like likes, engagements, and more, can all be found here.
From the left navigation bar, select Reports → Performance → by Social Platform.
Below Performance by Social Platform, you can filter for the data you want to view. Select
[Search] when you have the filters in place that you want.View Filter reference for more information.
Customize the report view and choose between viewing the trend graph, data table, or comparison graph.
The trend graph enables you to select a metric from a core group that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.
Select the
[Drop-down menu] in the upper-right corner, then, choose a metric.Alternate between the
[Line], 
[Bar], and 
[Treemap] views by selecting the relevant icon.
Below the trend graph is the data table. The data table provides different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range.
The comparison graph compares the categories of selected rows in the data table based on the metric selected in the trend graph. This graph will show a daily trend of the selected categories over the selected date range.
Select the specific metric from the drop-down menu in the trend graph.
Select the empty
[Checkbox] next to the row in the data table for the metrics you want to compare.Each selected checkbox will be displayed in a specific color that will reflect in the trend graph.
Select Graph rows to compare the selected rows.
Select Clear compare to clear the trend view.
Filter | Description |
|---|---|
Date Range | Filter data by when it was created. You can also compare two periods of time against each other. You can query a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting If you want to query more than 366 days of data, you will need to create multiple reports. |
Campaign | Select 1, multiple, or all campaign(s) for which you want to see data. |
Creator | Select 1, multiple, or all creator(s) for which you want to see data. |
Social Platform | Select 1, multiple, or all social platform(s) for which you want to see data. |
Metric | Description |
|---|---|
Social Platform | The name of the social network to which the data belongs. E.g., Facebook, TikTok |
Task Type | The nature of the work commissioned by you in a campaign. E.g., Facebook post, Instagram reel |
Creators | The number of joined influencers who have this social platform connected. |
Clicks | The total number of link clicks that took the creators' audience to your landing page for the social platform. |
Likes | The number of "like" reactions to creators' content for this social platform. |
Comments | The total number of times that the audience left text commentary on creator content per social platform. |
Shares | The total number of times that audience members distributed creator content per social platform. |
Engagements | The number of audience actions taken after seeing posted content. Engagements can include reacting to the content, clicking a link, sharing the content, and more. |
Engagement Rate (%) | The percentage of the creators' audience that interacts with their content per social platform. Calculated as Impressions divided by Engagements. |
Posts | The number of unique pieces of content posted by the creator per social platform. |
Actions | The total number of conversions (sales, app installs, etc.) tracked per social platform. This number excludes any reversed conversions. |
Action Cost | The amount of compensation paid to creators for driving the traffic that resulted in conversions for your campaign per social platform. |
Revenue | This is the total amount of sales creators have generated for you from link clicks per social platform. |