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Fuel Tank Rewards Explained

The fuel tank feature is a streamlined way of handing out rewards using unique coupon codes. Your program participants can redeem these codes for rewards, including discounts, credits and other reward types.

Coupon codes can be added, deleted or managed through your impact.com account. You can also track which coupon has been given to which program participant, and cancel their reward if needed.

Clients supply the coupon codes for the fuel tank. You can either create these codes on your own, or use your existing ecommerce or billing platform to create them for you. Many major ecommerce and billing platforms—including Shopify, WooCommerce, Magento, BigCommerce and Recurly—can generate codes in bulk and will allow you to export them.

Fuel tank rewards can be incorporated into instant access widgets, verified access widgets and microsites.

coupon_code_example.png

Create a fuel tank reward

Fuel tank rewards can be set up as program-specific rewards or as rewards that can be reused across multiple programs. We recommend setting up a reusable reward in the Reward Catalog.

  1. From the left navigation menu, select Rewards → Catalog.

  2. Select Create Reward.

  3. Name the reward.

  4. Select the Fuel Tank reward type.

  5. Use the fueltank type dropdown list to choose a discount or credit reward.

  6. Set a discount percent, or credit amount and reward unit.

  7. Choose whether the fuel tank reward is Verified access or Instant access.

    Advocate - Rewards - Access Type
  8. Save the reward.

Add coupon codes

Tip

An example import .CSV file for fuel tank reward coupon codes is available here.

For fuel tank rewards to work, you'll need to supply unique coupon codes. You can generate the codes with many ecommerce platforms, or create them yourself.

Codes are uploaded to your Advocate account on the Code Manager page. To access it, from the left navigation menu, select Rewards → Code Manager. We recommend using our sample .CSV file as a starting point, although you can also upload an .xlsx, .ods, .tsv, or .txt file (newline-separated only). All codes you want to import should be in the same column, and be the only contents of that column.

Each code can contain up to 64 characters. Any combinations of these characters are allowed:

  • Capital and lowercase letters A-Z

  • Numbers 0-9

  • Hyphen ( - )

  • Underscore ( _ )

    example_fuel_tank_codes.png

Participant experience

Coupon codes can be incorporated into your program’s widget or microsite, and used to reward your participants and any friends they refer.

Customer advocates typically earn rewards when a referral they’ve made converts. After a successful conversion, the advocate is automatically notified via email. Then, they receive a unique coupon code that they can redeem for a reward.

For referred friends, the code is typically intended to be used during their initial checkout. You can set up a friend widget that shows the discount code within your program’s landing page, or during checkout to ensure the referred friend receives their reward at the correct time.

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