On impact.com, unique URLs or tracking links are attached to brand resources like ads and products. You can place these links on your promotional sites or social media posts to drive sales for a Seller brand. When a customer follows the link and makes a purchase, they'll be directed to the brand's Amazon landing page, and you will be eligible to get credit.
Note: In Seller partnerships, customizing links or adding parameters like subid can prevent you from getting credit for conversions. Only the sharedid parameter is supported, which lets you pass a custom identifier for better performance attribution. Per Amazon’s guidelines, avoid user- or click-level values, as overly unique values can hurt attribution. A sharedid must get at least 10 clicks before the conversion data is reported. Learn more about subid and sharedid.
Use 1 of these methods to track any traffic you drive to a specific Seller program landing page on Amazon. See Best Practices for Seller Partners before you get started.
On your partner dashboard, locate the Create a link widget and from the
![[Drop-down menu]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-d6b35853a9aa1f1fe6bd66da29bd09fa.svg)
[Drop-down menu], select the Seller program for which you want a tracking linkOptionally, enter the Amazon Landing Page URL to which your tracking link should direct users.
If left blank, users will be directed to the Seller program's default landing page.
The Amazon URL must include a protocol:
(Recommended) https://—The link will only use the secure version of HTTP to serve content.
http(s)://—The link will attempt to use the secure version of HTTP, but will use unsecured HTTP as a fallback.
Select Create, and Copy your shareable tracking link near the bottom of the widget.
Warning: To make sure you earn credit for conversions, create tracking links only when you’re on the product page or storefront of a brand you’re partnered with. Links for brands you’re not partnered with, or unrelated Amazon pages, won’t be credited.
Download and set up impact.com's Chrome extension.
Open the Amazon product page or storefront of a brand you have a Seller partnership with.
A notification may appear prompting you to open the extension — alternatively, select the extension's icon in the upper-right corner of your browser.
From the Program
[Drop-down menu], select the brand's Seller program.If the brand has multiple Seller programs here which you're joined to, you can select
![[Star]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-8119160ece97bd00b4271bf47df7ae70.svg)
[Star] → Set as Default to auto-select a specific Seller program when visiting the brand's page in future.
Select Create Link and
![[Copy]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-b27bd61299e1060f5f13d229b13ff982.svg)
[Copy] the generated link to share it with your audience.
From the top navigation bar, select Discover → My Brands.
Hover over the Seller program you want a tracking link for and select Copy Link.
Alternatively, select the Seller program for which you want a tracking link and in the slide-out, select Copy Link below the program description.
From the top navigation bar, select
![[Search]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-d9034475259004cc4d724957e37096f4.svg)
[Search].In the search bar, enter
My Brands.Select the second My Brands screen listed.
This will display all your active contracts.
Find the the Seller program for which you want a tracking link and in the Tracking Link column, select the link to copy it.
Use this method to get a tracking link for a specific Seller program product on the product marketplace.
From the top navigation bar, select Discover → Find Products.
Select the Amazon Products banner to view Amazon Seller products only.
In the left filter menu, under Program Relationship, select My Brands.
Locate a product you want to promote and select the product image.
A modal will appear providing details about the product.
Select Copy Tracking Link.
Alternatively, from the tabs in the right-hand column, select Link → Copy Tracking Link.
Use this method to get a tracking link for a specific asset that the brand has already uploaded.
From the top navigation bar, select Content → Assets.
Select the asset for which you want to retrieve a tracking link.
A modal will appear providing details about the asset.
From the tabs in the right-hand column, select Tracking Link → Copy Tracking Link.
Optionally, enter an Amazon Landing Page URL to which you want to direct users.
You won't be able to enter an Amazon landing page URL if the brand has disallowed deep links for their program.
Select Save.
