Asset Types Explained for Partners

When you join a brand's program, you can begin serving assets they make available to you. Below are the different types of assets you might encounter. You can use the Assets filter bar on the Assets page to search for a specific type of asset.

Asset Type	Description
Image	This is a traditional banner-style asset, typically placed next to static web page content (like a news article or blog post).
Email	An asset placed within marketing emails. These can come with custom HTML code and unique images.
Sponsored Text	Text assets, similar to sponsored assets you can find on search engine results pages.
Text Link	A hyperlinked text asset that sends traffic to a landing page.
Coupon	A specific asset type for Coupon and Deal partners who utilize the promotional ad data feed. If you are subscribed to the promotional asset data feed, you will automatically receive these assets.
Article	A generic asset created from a unique HTML file that your partnered brand uploads.
Video	A video that your partnered brand uploaded to impact.com, which you can place as an asset on a website. This video cannot be placed on social media networks (e.g., Facebook or YouTube).
Online Tracking Link	A generic online tracking link, similar to the Text Link asset.

Brands can also share Custom Widgets (embedded tools or pages) with you. These appear under Content Widgets in the top navigation, and only after a brand makes one available to you. For more information, see Access Widgets Created by Partnered Brands.