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Seller - Performance by Program for Partners

Published on: Tue, 4 Mar, 2025 at 10:58 PM | Updated on: Wed, 23 Apr, 2025 at 8:30 AM

The Seller - Performance by Program report shows you which of your brand programs and assets are performing best or getting the most customer engagement.

Manage the report

From the top navigation bar, select Reports [Drop-down Menu] → All Reports.
From the Category filter next to the search bar, select the Performance filter.
Select Seller - Performance by Program.
- You can also pin the report to your top navigation bar by hovering over the row and selecting Pin.

Below the report heading, filter for the data you want to view. Once you've set the filters you want, select [Search] [Search].

Use the icons at the top-right of the page to $[Email] \ [Schedule]$ [Schedule], [Download] the report in PDF, Excel, or CSV format, or [Export] it via API.
See the references below to better understand the report.

Filter reference

Filter	Description
Date Range	Filter data by when it was created.

Report data column reference

Column	Amazon Attribute	Description
Program Name	`adGroupId`	The name of the brand's program.
Total Clicks (DPV)	`attributedTotalDetailPageViewsClicks14d`	Total Clicks Detail Page Views (DPV) refers to the number of times you were credited for driving customers to the program's product detail pages through ad clicks.
Total Add to Cart Clicks (ATC)	`attributedTotalAddToCartClicks14d`	The number of times you were credited for driving customers to add the program's products to their carts through ad clicks.
Total Purchases	`attributedTotalPurchases14d`	The number of times a customer made a purchase that included at least 1 of the program's products. Purchases include product rentals and subscriptions.
Total Units Sold	`totalUnitsSold14d`	The total quantity of program products that customers purchased on Amazon after exposure to your ad. There could be multiple Units Sold in a single Purchase.
Total Product Sales	`totalAttributedSales14d`	The total sales amount that resulted from you driving product purchases for the program through ad clicks.
Click throughs	`Click-throughs`	The number of times customers clicked on your ad and got directed to a destination outside of the ad (e.g., the program's product detail page or landing page).

Manage the report

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