# Seller - Performance by Program for Partners
The *Seller - Performance by Program* report shows you which of your brand programs and [assets](https://help.impact.com/partner/what-would-you-like-to-learn-about/platform-features/marketing-content/requests/request-assets/submit-and-manage-asset-requests-as-a-partner) are performing best or getting the most customer engagement.
#### Manage the report
1. From the top navigation bar, select **Reports → More Reports**.
2. From the *Category* filter next to the search bar, select the **Performance** filter.
3. Select **Seller - Performance by Program**.
* You can also pin the report to your top navigation bar by hovering over the row and selecting **Pin**.
4. Below the report heading, filter for the data you want to view. Once you've set the filters you want, select  **\[Search]**.
* Use the icons at the top-right of the page to  **\[Schedule]**,  **\[Download]** the report in PDF, Excel, or CSV format, or  **\[Export]** it via API.
* See the references below to better understand the report.
Filter reference
| Filter | Description |
| --------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Date Range | Filter data by when it was created. |
| Aggregate Level | Select if you want to aggregate the report by *Creative ID* value (`aa_creative_id`) instead of the default *Program ID* (`aa_adgroup_id`). Using the Creative ID option will display the value of the [Shared ID](https://help.impact.com/partner/what-would-you-like-to-learn-about/amazon-sub-affiliate-tracking/elevate-your-seller-partnerships-with-sub-affiliates#tip-2-add-sharedids-to-your-impact-com-links-0-1) in the *Creative ID* column. |
| Program | Filter by the brand program for which you want to see data. |
Report data column reference
| Column | Amazon Attribute | Description |
| ------------------------ | ----------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Brand Name | N/A | The name of the brand on impact.com. |
| Program Name | `adGroupId` | The name of the brand's impact.com Seller program. |
| Program ID | N/A | The unique identifier of the brand's impact.com Seller program. |
| Creative ID | N/A | This includes the value of the `sharedId` parameter you added to the tracking link to pass extra data with conversions, e.g., `sharedid=`**`NoahLott-Ad1`**. |
| Clicks (DPV) | `attributedTotalDetailPageViewsClicks14d` | The number of times you were credited for driving customers to the program's product detail pages through ad clicks. |
| Add to Cart Clicks (ATC) | `attributedTotalAddToCartClicks14d` | The number of times you were credited for driving customers to add the program's products to their carts through ad clicks. |
| Purchases | `attributedTotalPurchases14d` | The number of times a customer made a purchase that included at least 1 of the program's products. Purchases include product rentals and subscriptions. |
| Units Sold | `totalUnitsSold14d` | The total quantity of program products that customers purchased on Amazon after exposure to your ad. There could be multiple *Units Sold* in a single *Purchase*. |
| Product Sales | `totalAttributedSales14d` | The total sales amount that resulted from you driving product purchases for the program through ad clicks. |
| Click Throughs | `click-throughs` | The number of times customers clicked on your ad and got directed to a destination outside of the ad (e.g., the program's product detail page or landing page). |