Once you’ve integrated with Amazon, you’ll want to run test conversions to confirm that customer-driven clicks and sales are being tracked and reported in impact.com. Keep in mind that Amazon’s Attribution API doesn’t behave the same way as traditional conversion tracking on impact.com or your ecommerce site. There are built-in reporting delays, minimum engagement requirements, and other factors that influence the data displayed in reports.
The tracking data you see in your impact.com reporting relies on the Amazon Attribution API’s capabilities for tracking attribution. This means:
Fixed referral window of 14 days — A customer’s purchase must always occur within 14 days of clicking the partner’s tracking link.
At least 10 clicks required — Each tracking link must receive 10 or more clicks before the data reflects in impact.com.
Up to 48-hour delay in reporting — Don’t expect to see conversion or traffic data immediately in your impact.com reporting.
If any of the above conditions aren’t met, Amazon’s Attribution API will not successfully attribute the credit of the conversion as expected in your impact.com reporting. See Amazon Seller Tracking Explained to learn more.
To make sure your Amazon integration is set up correctly and capturing conversions as expected, do the following:
Reach out to a partner of your choice and get a test tracking link for that partner.
We suggest using a product detail page link, as it’ll be easier for you to see the test click traffic in reporting. Refer to the partner help doc, Create Links for a Seller Program, for guidance.
Ensure that the tracking link receives more than 10 unique clicks.
We suggest using incognito or private browsing when trying to meet the minimum clicks threshold, and involving multiple people or devices to prevent all clicks from being attributed to the same session.
Confirm that 10+ clicks have been recorded on the tracking link.
Because of the Attribution API’s 48-hour delay, your data will appear in your raw Amazon reporting before it flows into your impact.com Amazon reporting. To verify that your test clicks have been recorded, we suggest using the Amazon Seller reporting available in your impact.com dashboard — see Amazon Seller Reporting Explained for Brands.
Place a test order using the tracking link, and wait for the order to reflect in your impact.com reporting before cancelling or returning the items.
If you don't see your Amazon conversion data in reporting despite following the steps above, verify the following:
Did the tracking link receive at least 10 clicks before the test purchase was made?
Did the tracking link direct you to a product detail page?
Did the tracking link’s original parameters remain unchanged throughout the user journey?
Did you wait at least 48 hours after placing the order before expecting the data to reflect in impact.com reporting?
Did you wait until the test order had a chance to reflect in impact.com before cancelling or changing it?
If all the conditions above are met, the issue likely stems from the natural limitations of Amazon’s Attribution API rather than a problem with your impact.com setup.
Reach out for assistance:
You’re welcome to contact Support with the details of your test so we can review the data on our side.
We also recommend logging a ticket with Amazon Advertising
![[External link]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-b8ebe06c75d53cc8d24756ae9b7589e2.svg)
, as they are best positioned to investigate unexpected tracking behavior within their system.
