The impact.com Consortium is the highest level of cross-device matching. By opting to use impact.com's identity Consortium, you can gain more insight into how your consumers are moving across devices as they move through the conversion path.
All data is anonymized and the identifier that impact.com uses to link cross-channel insights is never shared with its users. At no point will impact.com share any identifiable data with other brands.
When opting into the impact.com Consortium, you agree to share and receive anonymized touchpoints of tracked traffic with other brands—you do not lose ownership of your data. Opting into the consortium can help create higher-quality conversion paths and establish more accurate tracking attribution across devices.