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Test a Redirect Rule

You can use A/B testing to ensure that your redirect rules drive greater results than the original destination URLs. suggests that you perform A/B tests for the redirect links you intend to use before creating true redirect rules for them. Learn more about redirect routing rules.

Set up an A/B test

This feature is only accessible to specific editions or add-ons. Contact us to upgrade your account and get access!

You will first need to set up a redirect rule with a specific set of conditions. Follow the steps below to ensure that your rule is set up correctly.


You will need the Ad ID of the ad for which you want to perform an A/B test. This can be found on the Manage Ads screen.

  1. From the left navigation bar, select [Menu] → Settings.

  2. On the right, under Technical, select Blocking & Redirect.

  3. In the top-right corner, select Create Rule.

  4. Add a Name to your rule.

    • Consider using a name that marks out this rule as being an A/B test.

  5. In the Condition section, use the [Drop-down menus] to configure your A/B test as follows:

    • Set the first condition to Ad ID + is + {Ad ID}.

    • Select [Add] AND.

    • Set the second condition to Probability + Less than + 50.

    • You must set these conditions exactly as described. Setting different conditions (e.g., selecting [Add] Add another instead of [Add] AND) will skew your test results.

  6. In the Action section, use the [Drop-down menus] to configure your redirect rule as Redirect + (the redirect link protocol) + (the destination URL).

  7. Optionally, select [Toggle on] Schedule Rule to define a period for which this redirect rule must be active.

  8. Set the Rank of the redirect rule to High.

  9. Save your rule.

Track your A/B tests

If you want to track the success of your redirect rule, you can make use of the Aggregate A/B Performance Report. The report will typically deliver the best data when used to test specific landing page URLs. This data can be useful for creating new redirect rules, modifying existing ads, or setting up ads differently in the future.

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