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Best Practices for Marketing & Scaling Your Advocate Program

After you’ve set up your Advocate program in impact.com, it’s time to help it grow!

A great referral program doesn’t end at setup — it thrives with smart, ongoing promotion. By using Advocate’s tools to stay visible, shareable, and on-brand, you’ll turn happy customers into consistent advocates.

Success starts with visibility. A referral program is only as powerful as the number of people who know about it and are excited to share it. People are more likely to refer when:

  • The program is easy to find.

  • The program flow and rules are clear.

  • The reward is valuable.

  • The experience feels branded and trustworthy.

In this series, we share our pro tips for taking your referral program from setup to success:

  • Brand & Customize Your Advocate Program: Set up a referral experience that looks, feels, and sounds like a trusted part of your brand, from transactional emails to share messaging and referral links.

  • Strategic Marketing for Your Advocate Program: Launch your program across key customer touchpoints and keep it visible with smart, ongoing marketing that drives participation and referrals.

  • Optimize Your Advocate Program: The best programs evolve over time. As your program takes shape, you'll be able to listen to your customers, learn from your data, and fine-tune your referral program for even better results.

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