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Card-Linked Offers (CLO) Explained for Partners

Card-Linked Offers (CLO) are a type of promotion in which a brand offers some incentive for a consumer to buy their product or service using a linked credit or debit card.

How are you involved with CLO as a partner?

  • When you implement CLO with a brand, the brand will pay you for any card-linked sales you drove. You then pay the consumer the cash reward or rewards points promised in the original offer.

  • Implementing Card-linked Offers (CLO) as a partner allows you to import transaction data for one or more brands. You can utilize the same setup for any number of brands you currently partner with.

Note

Check out the Implementation Guide for specific instructions on how to get started with CLO as a partner.

Benefits of implementing CLO with impact.com

  • Brands are more likely to be open to experimenting with CLO when they partner with you through our platform impact.com.

  • Data and reporting transfer are easy with CLO.

    • Save time by not having to manually send performance reports and invoices to brands. impact.com handles all the reporting, invoicing, and payment processing for them.

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