As a brand using impact.com’s Shopify plugin, ensure your cashback and loyalty partners are set up correctly so that you benefit fully from our plugin’s consent management update. Setting up these partners correctly allows you to track their traffic reliably even when customers skip your privacy/cookie pop-up, because their consent is already given through participation in the cashback and loyalty referral.
You have 2 options to ensure your cashback and loyalty traffic is tracked reliably:
Brand-led option — Gives you more control by allowing you to implement the required update yourself, without relying on your partners to make any changes.
Partner-led option — This option only works for approved partners, and typically requires extra work on their part.
First, update your impact.com gateway settings, then assign a custom tracking value to your cashback/loyalty partners. Once done, impact.com will append the required parameter to your landing page URL whenever you receive traffic from those partners.
From the left navigation menu, select
![[Menu]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-d3b5cc4952c19da1607fade39f63066b.svg)
[Menu] → Settings.In the right-hand column, scroll down to the Tracking section and select Gateway.
Next to Program Tracking Template, select
![[Edit]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-99be015393b21b58ed4d995cb77b53ab.svg)
[Edit].Ensure the setting is
![[Toggle on]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-84d1224fd3bb6ba94b899febe2021eaa.svg)
[Toggled on], and then ![[Add]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-94a97ad44b6819312b0a0d0dc6970f51.svg)
[Add] a new row.Enter
im_rewardsin the name field, and{mp_value1}in the value field.Alternatively, if you’re already using the
{mp_value1}field for another purpose, use{mp_value2}or{mp_value3}.
Save your changes.
Tip: If you have a large number of cashback and loyalty partners, you can Bulk edit their custom values instead of following this flow.
From the left navigation menu, select
![[Engage]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-d0da6a759d66830ceb05e654496a4338.svg)
[Engage] → Partners → Partners.Hover over the relevant partner, then at the end of the row, select
![[More]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-e177a55169a53da65352a87e441df82e.svg)
[More] → Tracking → Custom Values.If your cashback and loyalty partners are part of their own partner group, use the Group Name filter to find them easily.
On the Edit Partner Custom Values screen, in the Partner Value 1 field, enter 1.
Alternatively, if you set up the
{mp_value2}or{mp_value3}query string parameter in your gateway settings, enter the corresponding partner value (e.g., 2 or 3) in the corresponding Partner Value field (e.g., Partner Value 2 or Partner Value 3).
Save your changes, then repeat this process for all your cashback and loyalty partners.
Lastly, we recommend reaching out to your CSM or Support to ensure everything is implemented correctly for your use case.
When using this option, bear in mind that your cashback and loyalty partners will need to update their tracking links manually, which leaves more room for human error and requires extra work on their part.
Remember: This method only works for partners who are currently approved by impact.com for this tracking setup. You may experience some tracking drop-off if unapproved partners try to use this parameter.
Reach out to your cashback and loyalty partners via one of the following methods:
Tasks — Use impact.com’s built-in tasks feature to assign an action item.
Messaging — Use impact.com’s built-in messaging feature to contact them easily.
Business contact — Reach out directly to the partner’s business contact.
Ask the partner to add the
im_rewards=1parameter to their tracking links.Share this partner-facing guide on how to add dynamic parameters to tracking links: Add Reporting Information to Your Tracking Links.
