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Find Creators with Creator Search

Published on: Wed, 16 Jul, 2025 at 5:57 AM | Updated on: Mon, 26 Jan, 2026 at 2:51 AM

Creator Search is a search tool that supports growing brand programs. It provides you with instant real-time results and access to 25M+ creator profiles across platforms, and the ability to reach creators both within the impact.com marketplace and beyond. You can access Creator Search in both performance and creator programs.

Find creators

Note: Only creators with publicly available email addresses will show up in your search results. This is because impact.com requires an email address to send the creator an email, invite, or campaign proposal.

From the left navigation menu, select [Discover] → Find Partners → Creator Search.
- Alternatively, if you have a Creator program, select [Discover] → Find Creators → Creator Search.
From the tabs at the top, select the social media platform you want to search through. Choose between Instagram, TikTok, or YouTube.

Use the filters to find creators according to selected details, then select Get Results. Refer to the references below for more information.

Your applied filters are preserved when switching between the social media platform tabs.
Up to 500 matching results are displayed, with the exception of YouTube, which displays up to 24,000 results.

Filter bar

Filter	Description
Followers / Subscribers	Filter creators based on the number of followers or subscribers they have on a social media platform. Choose a minimum and maximum follower count.
Handle	Filter creators based on their unique username.
Keyword	Filter creators based on keywords they’ve included in their profile bio, introductions, descriptions, and phrases found in video captions and post content. You can only filter by one keyword at a time. To search for multiple keywords, use the Hashtags filter in the additional filters slideout.
Engagement Rate	Filter for creators based on how much engagement their content receives. For Instagram and TikTok: Engagement rate is calculated as `(likes + comments + shares) / followers`. For YouTube: Engagement rate is calculated as `(likes + comments + shares) / engaged views`. This may differ from the creator slideout’s rate, which uses followers as the denominator.
Creator’s Country	Filter creators based on where they reside.

Additional filters

Filter	Description
Creator demographics (Instagram and TikTok only)	Filter creators according to their age, gender, and language.
Audience demographics	Filter creators based on their audience’s: Age Gender Location Language (Instagram and TikTok only)
Lookalikes (Instagram and TikTok only)	Audience lookalike - Filter for creators whose audience looks like the selected creator. Creator lookalike - Find creators whose posts look like the selected creators.
Verified (Instagram and TikTok only)	Search for accounts that are verified by their social media platform.
Has sponsored posts (Instagram only)	Search for accounts that have sponsored posts.
Hashtags (Instagram and TikTok only)	Filter for creators who use specified hashtags in their posts. You can search up to10 hashtags. Multiple hashtags use “or” search logic, meaning results include creators who’ve used at least one of the hashtags.

Table column reference

Column	Description
Name	The creator's name.
Handle	The creator’s unique username.
Followers / Subscribers	The creator’s follower or subscriber count.
Average Likes	The average amount of likes the creator receives on their posts.
Engagement Rate	For Instagram and TikTok: The rate of engagement the creator’s content receives. It is calculated as `(likes + comments + shares) / followers`. For YouTube: The rate of engagement the creator’s content receives. YouTube’s engagement rate is calculated as `(likes + comments + shares) / engaged views`. This may differ from the creator slideout’s rate, which uses followers as the denominator.

Optionally:
- Select [List view] to view results in a list or [Grid view] to view results in a grid.
- Select [Down arrow] and choose to sort results according to Average Likes, Followers, or Engagement Rate.
Select a creator to view their profile. Whether the creator has an impact.com account or not, you can do the following from the profile slideout:
- Invite them to your brand or campaign.
- Add them as a prospect.
- Email them directly from the platform.

FAQs

Why can’t I see some creators in the search results?

Only creators with publicly available email addresses will show up in search results. impact.com requires an email address to send the creator an email, invite, or campaign proposal.

Is there a way to save or rerun searches?

You can bookmark your search results or share the URL with teammates to rerun the exact same search anytime.

To bookmark your results: Select the [Star] in your browser’s address bar and save the page.
To share a URL: Copy the full URL from your browser’s address bar and share it with your teammates.

Why can’t I see the YouTube tab?

YouTube restricts access in certain regions. If your account is associated with one of these regions, the YouTube tab will not be available. See which countries have access.