# Cross Channel Performance Insights

- [Optimize Reports](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports.md): Gain insights to optimize partner performance and crediting—explore incrementality, customer behavior, conversion paths, and customer value contribution.
- [Incrementality by Partner Report](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-by-partner-report.md)
- [Incrementality Dashboard Explained](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-dashboard-explained.md)
- [Contribution Report](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/contribution-report.md)
- [Behavior Report](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/behavior-report.md)
- [Crediting Concerns Report](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/crediting-concerns-report.md)
- [New Customer Value Report](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/new-customer-value-report.md)
- [Events Funnel Report](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/events-funnel-report.md)
- [Top Paths Explained](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/top-paths-explained.md)
- [Top Paths Report](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/top-paths-report.md)
- [Participation Bonus Report](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/participation-bonus-report.md)
- [Participation Bonus Report & Bulk Partner Funds Transfers](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/participation-bonus-report-and-bulk-partner-funds-transfers.md)
- [Incrementality FAQ](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-faq.md)
- [Optimize Metrics Explained](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/optimize-metrics-explained.md)
- [Optimize Channels](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-channels.md): Learn how to set up, manage, and refine Optimize Channels with practical examples.
- [Channel Setup Strategy](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-channels/channel-setup-strategy.md)
- [Optimize Channel Setup Scenario Examples](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-channels/optimize-channel-setup-scenario-examples.md)
- [Create an Optimize Channel](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-channels/create-an-optimize-channel.md)
- [Edit an Optimize Channel](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-channels/edit-an-optimize-channel.md)
- [Manage Optimize Channels](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-channels/manage-optimize-channels.md)
- [Configure Affiliate Networks for Deduplication](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/configure-affiliate-networks-for-deduplication.md)
- [Optimize Startup Guide](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-startup-guide.md)
- [Set Up Rules to Identify Channel Traffic](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/set-up-rules-to-identify-channel-traffic.md)
- [Opt-in to the impact.com Consortium](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/opt-in-to-the-impactcom-consortium.md)
- [Manage Optimize Media Sources](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/manage-optimize-media-sources.md)
- [Compare Optimize Essentials & Pro Tiers](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/compare-optimize-essentials-and-pro-tiers.md)


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