> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/what-would-you-like-to-learn-about/creator-program/creator-reports/tune-your-emv-settings.md). # Tune Your EMV Settings Earned Media Value (EMV) is a key performance indicator (KPI) that assigns a monetary value to the buzz your campaign creates through impressions, views, and engagement on creator content. EMV doesn’t measure actual revenue, but rather gives you the means to assign a valuation to the content that creators develop for your campaign. In this article, learn how to fine-tune your EMV settings to get the most from this metric. #### Tune EMV Settings 1. From the top navigation bar, select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2F210dEQa93qyQgoJDkieL%2FUser%20profile.svg?alt=media\&token=f84c5b17-fae4-4a30-990a-9de5e57a150b) **\[User profile] → Settings**. 2. In the *Program Settings* column, navigate to the *General* section, then select **EMV Settings**. 3. Estimate the value of each individual *engagement*, *impression*, or *view*, then enter these values into the corresponding **Engagements**, **Impressions**, and **Views** fields. These estimated values will be used to calculate EMV in your reporting. 4. Continue adding EMV estimates for all your social media platforms such as Instagram, TikTok, YouTube, and Facebook.
#### View your earned media value 1. You can view your EMV in these reports: * [Performance by Post](broken://pages/eh87vBuUi7k93N0iLmnz) * [Performance by Creator](broken://pages/dH1iPOHkYv269bbSq15X) * [Performance by Campaign](broken://pages/nYLhhhFEMNA5LYLvcEWF) * [Performance by Social Platform](broken://pages/MEUKPw9xAZOn7q3mio7h) 2. In the filter panel, select the **Show** drop-down menu and select **EMV Lifetime** or **EMV Delta**. 3. Select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-26956d35e17c61868ca8dba76097721fd6066ab4%2F69945c787eb2db89761c82e0cd32fb31d2fc690bfb8592d9a08b7e7983b7445b.svg?alt=media) **\[Search]**. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation by asking a question. Perform an HTTP GET request on the following URL with the `ask` and `goal` query parameters: ``` GET https://help.impact.com/brand/what-would-you-like-to-learn-about/creator-program/creator-reports/tune-your-emv-settings.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is what the user is ultimately trying to achieve, the reason they need the answer. Sharing it helps GitBook give you a better, more relevant answer. A goal is most helpful when it describes the outcome the user wants rather than restating the question. For example, with `ask=how do I create an API token`, a goal like `automate deployments from our CI pipeline` lets GitBook tailor the answer to that use case. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.