impact.com has a variety of metrics and analytics available to help you assess the health and success of your Advocate program.
This article explains Program Analytics page, which offers insights for an individual Advocate program across a selected time period. If you’re looking for information about the all-time performance of your Advocate programs or for a comparison across multiple Advocate programs, then refer to Advocate Analytics Overview Explained.
From the left navigation menu, select Reporting → Program Analytics.
At the top of the page, select the program and date range for which you want to view analytics.
Review the Program Analytics for insights.
For descriptions of the available analytics, refer to the Metrics and Charts & graphs sections.
The Metrics section at the top of the page displays several metrics and statistics related to your program performance. These figures will change when you select a different referral program. Below the main figure, each card displays the change over time to help you quickly assess how your referrals and conversions compare to the previous selected time period, e.g., the analytics for August 1 - August 31 will be compared with July 1 - July 31.
Metric | Description |
|---|---|
Active Advocates | Advocates that have copied and shared their link and/or started a referral within your selected timeframe. |
Referred Visitors | The number of unique people who have clicked on an advocate's share links. This includes participants who are part of started and/or converted referrals. |
Referrals Started | Referrals that have completed the initial goal of the program. |
Referrals Converted | Referrals that resulted in a new customer acquisition, as defined by your program goals. |
Revenue | The total value of all purchases made by referred friends without your selected time period, from the initial referral attribution up to and including the final conversion. The final conversion point is determined by your program goal setup. |
The charts and graphs section provides a visual breakdown of your program's performance.
The Advocates chart shows the number of program visitors tracked in your selected time period (including widget and microsite views and shares). It also shows how many advocates are actively making referrals by sending out their share links, compared with the number of advocates who have made successful referrals (i.e., referrals that have converted).
The Goals chart shows a breakdown of the goals being achieved in your program, including any non-conversion goals you've set up (e.g., refund goals).
If your program has multiple goals, then this information can provide valuable insights into the "middle" steps of your program's referral funnel—the time between when referral starts and converts.
The Engagement Mediums chart shows the various methods by which visitors access your referral program.
If your referral program is visible in multiple areas of your product or website, this information can help you assess which touchpoints are most popular. It can also shed light on the user experience of your referral program in your web app vs. your mobile app or other mediums, and can help indicate differences in user experience across platforms.
Medium | Description |
|---|---|
Web Popup | This medium includes instant access or verified access widgets that are configured to automatically pop up when a web page is visited. |
Web Embed | This medium includes verified access widgets that are embedded on a web page. |
Hosted Widget | This medium includes engagements with any self-hosted custom Advocate experiences. This medium includes engagements on a mobile version of a web page. |
Mobile App | This medium includes engagements that come from a mobile app when using an impact.com mobile SDK. |
This medium includes engagements via one of your program's transactional emails. | |
Unknown | Any engagements that aren't connected with one of the other mediums will show up as unknown engagements. There can be a variety of reasons why your program has a high number of unknown engagements. For example, you may have a handful of high-volume customer advocates who are making referrals via their referral code. This figure can also help you determine which touchpoints are underperforming, allowing you to adjust your approach. |
The Share Mediums chart the network or channel through which a referral was made. It can help you assess how many shares are being made to a specific platform against how many people are clicking the links on that platform.
Conversely, if you see a low number of shares to a specific platform but a high number of referred visitors, you may have a few highly successful advocates who are sharing to that channel.
Depending on your program's setup, your graph will contain some or all of the following share mediums:
Facebook
Twitter / X
Email
LinkedIn
SMS
Line Messenger
Messenger
WhatsApp
Pinterest
Copy Button: Appears if the customer advocate selects the general share button within your widget or microsite.
Unknown: If there is a high number of unknown shares, it may indicate that your customer advocates are sending their referral details through a service you haven't connected to your program.
