If the brand with which you are partnered has their program configured to leverage last-click crediting for all conversion events, the below credit groups could be applied to you. See the credit groups and their descriptions below to better understand how this could affect how you are credited for actions you drive.
| Credit Group | Description |
|---|---|
| Preferred | If assigned this group, you will be credited for driving an action when you are the last click of all preferred partners or partners participating in the customer journey. |
| Standard | If assigned this group, you will be credited for driving an action when you are the last click of all standard channels or partners participating in the customer journey, provided no preferred partners participated in the same customer journey. |
| Non-Preferred | If assigned this group, you will be credited for driving an action when you are the last click of all non-preferred channels or partners participating in the customer journey, provided no preferred or standard partners participated in the same customer journey. |
While there is no report to identify which credit group you are on per brand, feel free to reach out to your partnered brands to inquire about which credit group they have placed you in via the My Brands screen.