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Seller - Performance by Product for Partners

Published on: Tue, 4 Mar, 2025 at 10:58 PM | Updated on: Wed, 23 Apr, 2025 at 8:41 AM

The Seller - Performance by Product report shows you how much traffic and revenue you're generating for each brand product.

From the top navigation bar, select Reports [Drop-down Menu] → More Reports.
From the Category filter next to the search bar, select the Performance filter.
Select Seller - Performance by Product.
- You can also pin the report to your top navigation bar by hovering over the row and selecting Pin.

Below the report heading, filter for the data you want to view. Once you've set the filters you want, select [Search] [Search].

Use the icons at the top-right of the page to $[Email] \ [Schedule]$ [Schedule], [Download] the report in PDF, Excel, or CSV format, or [Export] it via API.
See the references below to better understand the report.

Filter reference

Filter	Description
Date Range	Filter data by when it was created.
Product category	Limit which products you see by selecting the category they fall under, e.g., Shoes.

Report data column reference

Column	Amazon Attribute	Description
Product Name	`productName`	The name of the product as listed in the brand's product catalog.
Brand	`AdGroupID`	The name of the brand who sells the product.
Clicks (DPV)	`attributedDetailPageViewsClicks14d`	Clicks Detail Page Views (DPV) refers to the number of times you were credited for driving customers to the brand's product detail pages through ad clicks.
Add to Cart Clicks (ATC)	`attributedAddToCartClicks14d`	The number of times you were credited for driving customers to add the brand's products to their carts through ad clicks.
Purchases	`AttributedPurchases`	The number of times a customer made a purchase that included at least 1 of the brand's products. Purchases include product rentals and subscriptions.
Units Sold	`unitsSold14d`	The total quantity of brand products that customers purchased on Amazon after exposure to your ad. There could be multiple Units Sold in a single Purchase.
Product Sales	`attributedSales14d`	The total sales amount that resulted from you driving product purchases for the program through ad clicks.