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Agencies Performance Dashboard

Published on: Thu, 11 May, 2023 at 5:24 AM | Updated on: Tue, 27 Aug, 2024 at 9:04 AM

The Performance Dashboard is the first screen you will see whenever you log in to impact.com.

Any report you create here can be scheduled or saved using the buttons in the top-right corner of the screen.

From the left navigation menu, select Dashboard → Overview.
Below Performance Dashboard, you can filter for the data you want to view. Select [Search] when you are done adjusting the filters.
- See the Filter reference below for more information.
Use the buttons in the top-right corner of the graph to customize how data is displayed.
- See the Graph customizations reference below for more information.
Below the graph, you can view brand performance data.
- View the Table reference below for more information on the table columns.

Filter reference

Filter	Description
Date Range	Filter data by when it was created.
Media Type	Select the source of the data you want to view.
Channel	Pick for which marketing channel(s) you want to view data.
Currency	Choose the currency in which you want to view any monetary data.

Graph customizations reference

Button	Description
Drop-Down Menu	Select for which table column you want to see graphed data. View the Table reference section below to learn more about each option.
Graph Types	Pick how you want your data visualized. You can pick between a Line Graph, a Bar Graph, or an Area Graph.

Table reference

Table Column	Description
Advertiser	The brand (formerly advertiser) that generated the data for a given row.
Media	How many media sources (e.g., Partners) the brand for that row has a contract with.
Actions	How many actions within the chosen date range were driven for the brand on that row.
Sale Amount	The revenue from driven actions a brand has accrued over the selected date range.
Action Cost	How much driving actions have cost the brand over the specified data range.
Other Cost	The sum of all additional costs (like placement costs) the brand has accrued over the chosen date range. This does not include your Client Cost.
Total Cost	The sum of the prior 2 columns' cost.
Client Cost	What the brand for a given row owes you.