The Performance Dashboard is the first screen you will see whenever you log in to impact.com. Use the dashboard to view, filter, and analyze key performance metrics for the brands you manage.
Any report you create here can be scheduled or saved using the buttons in the top-right corner of the screen.
From the left navigation menu, select Dashboard → Overview.
Below the screen title, you can filter for the data you want to view. Select
![[Search]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-d9034475259004cc4d724957e37096f4.svg)
[Search] when you are done adjusting the filters.See the Filter reference below for more information.
Use the buttons in the top-right corner of the graph to customize how data is displayed.
See the Graph customizations reference below for more information.
Below the graph, you can view brand performance data.
View the Table reference below for more information on the table columns.
Table Column | Description |
|---|---|
Advertiser | The brand (formerly advertiser) that generated the data for a given row. |
Media | How many media sources (e.g., Partners) the brand for that row has a contract with. |
Actions | How many actions within the chosen date range were driven for the brand on that row. |
Sale Amount | The revenue from driven actions a brand has accrued over the selected date range. |
Action Cost | How much driving actions have cost the brand over the specified data range. |
Other Cost | The sum of all additional costs (like placement costs) the brand has accrued over the chosen date range. This does not include your Client Cost. |
Total Cost | The sum of the prior 2 columns' cost. |
Client Cost | What the brand for a given row owes you. |