The Campaigns Performance Summary report contains performance metrics like the number of active creators, the amount of content posted, clicks, conversions, revenue generated, and more, grouped by campaign.
From the left navigation bar, select Reports → More Reports.
Select Performance from the Category filter.
Select Campaigns Performance Summary.
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Below Campaigns Performance Summary, you can filter for the data you want to view. Select
[Search] when you have the filters in place that you want.Filter
Description
Date Range
Filter data by when it was created. You can also compare two periods.
You can query a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting
[Unchecked box] compare to {Previous year}.If you want to query more than 366 days of data, you will need to create multiple reports.
Campaign
Select 1, multiple, or all campaign(s) for which you want to see data.
Show
Add data from a selection of choices. These data points will get added to the table report under the graph after you select
[Search]. -
Customize the report view and choose between viewing the trend graph, data table, or comparison graph.
The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.
Select the
[Drop-down menu] in the upper-right corner, then, choose a metric.Alternate between the
[Line], 
[Bar], and 
[Treemap] views by selecting the relevant icon.
Below the trend graph is the data table. The data table provides different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range.
Refer to the performance data reference table for more information on each metric.
The comparison graph compares the categories of selected rows in the data table based on the metric selected in the trend graph. This graph will show a daily trend of the selected categories over the selected date range.
Refer to the performance data reference table for more information on each metric.
Select the specific metric from the drop-down menu in the trend graph.
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Select the empty
[Checkbox] next to the row in the data table for the metrics you want to compare.Each selected checkbox will be displayed in a specific color that will reflect in the trend graph.
Select Graph rows to compare the selected rows.
Select Clear compare to clear the trend view.
Data point |
Description |
|---|---|
Campaign |
The name of the associated campaign. Select the campaign's name to view the performance by post report for that campaign. |
Campaign Id |
Unique impact.com identifier for the campaign. |
Most Recent Content |
A date timestamp for the most recent content associated with the campaign. |
Active Creators |
The number of unique creators posting content that was being actively monitored during the specified period. Select the active creators link to view the performance by creator report for that campaign. |
Instagram Posts |
The number of all Instagram posts associated with the campaign. |
Instagram Stories |
The number of all Instagram stories associated with the campaign. |
TikTok Videos |
The number of all TikTok videos associated with the campaign. |
YouTube Videos |
The number of all YouTube videos associated with the campaign. |
Facebook Posts |
The number of all Facebook posts associated with the campaign. |
Twitch Videos |
The number of all Twitch videos associated with the campaign. |
Pinterest Pins |
The number of all Pinterest pins associated with the campaign. |
Twitter/X Posts |
The number of all Twitter/X posts associated with the campaign. |
Other Posts |
The number of all other social media posts associated with the campaign. |
Clicks |
The total number of link clicks that took the creators' audience to your landing page. |
Actions |
The total number of conversions (sales, app installs, etc.) tracked for a campaign within the specified period. |
Action Cost |
The amount of compensation paid to creators for driving the traffic that resulted in conversions for your campaign. |
Non Action Cost |
The total non-action cost accumulated within the specified period. |
Revenue |
This is the total amount of sales creators have generated for you from link clicks for a particular campaign. |