This guide is designed to help you understand how finance and billing works in impact.com. We recommend that everyone on your team reads it for a high-level understanding of the finance system in impact.com.
The advertiser account you manage on impact.com includes a digital wallet, which is used for the two transactions that happen on the impact.com platform:
You deposit funds (money) into your account's digital wallet
You use the funds in your account's digital wallet for:
Paying fees to use our platform and services
Paying partners for locked actions (conversions) scheduled for payout
Paying partner bonuses, "make good" payments, and paid placements
impact.com is not a financial intermediary, nor do we offer credit or loan services. impact.com has a Global Clearing House (GCH) that takes deposited funds from advertisers (you) and distributes them to partners. You must deposit funds into your account's digital wallet in order for partners to receive payments.
When you sign with impact.com, the contract stipulates an amount due for the platform use and product(s) that you’re using (like impact.com). These fees are assessed each month and can be paid on a monthly, quarterly, or annual basis.
impact.com fees are deducted directly from the digital wallet of your advertiser account when due, and take priority over all other payments. Keep in mind your billing schedule for impact.com fees when considering your funding strategy to always ensure that your impact.com fees are covered.
impact.com provides a downloadable PDF invoice that lists your fees. To view them:
From the left navigation bar, select [Menu] → Finance.
In the left navigation menu, select Documents → Impact Invoices.
On the Impact Invoices screen, you can select download links to individual invoices.
See a breakdown of the Impact Invoices screen here.
Your partner invoice funding strategy must be compatible with the scheduling you set for Action Locking and Payout Scheduling when you configure your template terms, which become the legally-binding contracts you enter into with your partners. Learn more about aligning contract terms to finance settings.
The most common funding strategies are known as Net 30 (PRF), Net 45 (SOI), and Net 45+ (SOI). The name of each strategy comes from how long it takes to settle financial obligations and which financial document you should consult if using the strategy.
One of the benefits of impact.com is the highly flexible finance system. If you already have a different funding strategy in mind, reach out through our Support channel or speak with your CSM (or OPM) to discuss on you can implement it.
Learn more about funding strategies.
Documents and invoices
There are four main finance documents that impact.com generates for your account:
impact.com Invoices (SaaS fees): impact.com generates an invoice for your account that details the fees that are owed on a monthly, quarterly, or annual basis, depending on the contract you signed with us. impact.com fees take priority over all other payments and are directly withdrawn from your account wallet. Make sure that your platform fees are accounted for when determining your budget and funding strategies.
The Statement of Invoices (SOI) is a high-level summary document that lists all of the payments due in the generated invoices for partner payments. This document is generated each calendar month. If you work with a large number of partners, this document collects all commissions due from individual invoices, but the SOI itself is not an invoice. Partners are still paid as per their individual invoice—the SOI only provides a high-level summary of these invoices. Learn more about SOI here.
Each month, impact.com generates an individual invoice for each partner that you contract with that details all of the commissions due to them.
Invoices are generated on a monthly basis but will create more than just one invoice if the underlying transactions have different due dates. For this reason, you could see more than one invoice for a particular partner in a given month in the Partner Invoices screen.
Contact support if both you and your partner are registered for the Singaporean Goods and Services Tax (GST) so it can be included in your partner invoices. This is especially important if your (or a partner's) preferred currency is not the Singaporean Dollar (SGD).
The Payment Request Form (PRF) is a forecasting summary document that predicts payments due in the upcoming month. If you employ a pre-funding strategy, this document will help you estimate the total amount you’ll need to fund your account. This document can be configured to include a funding margin percentage. impact.com recommends configuring this value after a few billing cycles to ensure that you don’t inadvertently underfund your account.