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Step 5: Pay Your Creators

Creator campaigns offer a flexible payment solution and include any combination of the following payment methods that you've picked during the campaign setup:

Best practices when paying your creators

Keep your creators happy and engaged by offering a mix of the compensation models listed below:

  • Commission: competitive commissions (15-20%) encourage creators to promote products more often, increasing their earning potential.

  • Flat fees: compensate creators for posts using a hybrid of flat fees and commission to ensure that your creators are rewarded for content creation, while lowering your upfront costs.

  • Performance bonuses: these should be awarded to creators for hitting certain revenue, conversion, or traffic goals to encourage more frequent promotions.

  • Dynamic commissions: using dynamic commissions to increase payouts on things like certain products, promo codes, or price categories can increase AOV and conversion rate.

  • Product gifting: regular gifting of products to creators, especially top-performers, allows them to showcase your products in a more genuine way and will strengthen your relationship.

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