Impact AI automatically recommends partners so that you can unlock new partnerships. These recommendations instantly provide high-quality partners to your program while eliminating time-intensive activities like negotiating contracts or messaging.
Impact AI combines 1st and 3rd party data:
- 1st party data points:
Partner performance metrics
Fraud indicators
Behavioral patterns
- 3rd party data points:
Audience size
Country combination
Yes, you can. Impact AI automatically accepts partner applications when it deems the partner to be a match for your program and rejects them when they are not. If you feel that the recommendation is not a good match, you can expire partner contracts that were automatically accepted.
Use the Processed By column on the Applications screen to view these recommendations:
From the left navigation menu, select Partners → Applications.
On the Applications screen, select the Processed tab.
Select the Groups filter, then, choose Grouped by Impact AI.

How can I disable Impact AI?
If you feel that recommended partners are not reaching your preferred target audience, you can disable Impact AI and manually recruit partners of your choice.
Note
Impact AI is automatically enabled for all Starter Edition brands and needs to be disabled by impact.com.
From the left navigation bar, select
[Menu] → Settings.
On the right, under Automate Partner Applications, select Application processing by Impact AI.
Disable Impact AI by selecting
[Toggle off].

Yes. The more you use Impact AI, the better it'll get at recommending ideal partners. Impact AI factors in when you expire a partner that wasn't the right fit, and when a matched partner has been driving great sales for you.
When Impact AI assesses partner applications, its assessment is based on multiple data points like fraud, audience reach, and partners who are most productive and active in impact.com.
Workflows are manually set auto-approval rules that can be set on the following factors:
The size of the partner
A partner's country of residence (as listed with impact.com)
A partner's state of residence (for US-based partners)
A partner's promotional business model (e.g., Email or Coupons)
You can contact support or use the live chat option on the platform:
Log in to your account.
In the bottom-right corner, select ? [Question mark] → Live Chat → General Inquiry.
Type your query and select Enter on your keyboard.