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Impact AI Explained

What is Impact AI?

Impact AI automatically recommends partners so that you can unlock new partnerships. These recommendations instantly provide high-quality partners to your program while eliminating time-intensive activities like negotiating contracts or messaging.

What data does Impact AI factor in?

Impact AI combines 1st and 3rd party data:

1st party data points:
  • Partner performance metrics

  • Fraud indicators

  • Behavioral patterns

3rd party data points:
  • Audience size

  • Country combination

Can I review Impact AI’s partner recommendations?

Yes, you can. Impact AI automatically accepts partner applications when it deems the partner to be a match for your program and rejects them when they are not. If you feel that the recommendation is not a good match, you can expire partner contracts that were automatically accepted.

Use the Processed By column on the Applications screen to view these recommendations:

  1. From the left navigation menu, select PartnersApplications.

  2. On the Applications screen, select the Processed tab.

  3. Select the Groups filter, then, choose Grouped by Impact AI.

How can I disable Impact AI?

This feature is only accessible to specific editions or add-ons. Contact us to upgrade your account and get access!

If you feel that recommended partners are not reaching your preferred target audience, you can disable Impact AI and manually recruit partners of your choice.


Impact AI is automatically enabled for all Starter Edition brands and needs to be disabled by

  1. From the left navigation bar, select [Menu]Settings.

  2. On the right, under Automate Partner Applications, select Application processing by Impact AI.

  3. Disable Impact AI by selecting [Toggle off].

Will Impact AI improve at matching me with new partners?

Yes. The more you use Impact AI, the better it'll get at recommending ideal partners. Impact AI factors in when you expire a partner that wasn't the right fit, and when a matched partner has been driving great sales for you.

What is the difference between Impact AI and Workflows?

When Impact AI assesses partner applications, its assessment is based on multiple data points like fraud, audience reach, and partners who are most productive and active in

How do I get any help with Impact AI?

You can contact support or use the live chat option on the platform:

  1. Log in to your account.

  2. In the bottom-right corner, select ? [Question mark]Live ChatGeneral Inquiry.

  3. Type your query and select Enter on your keyboard.

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