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How do I find my Event Type ID(s)?

Each Event Type (or Action Tracker) in your program is assigned a unique numeric ID value (e.g., 12345). This value is typically required when submitting conversion data and action modifications or reversals via our API, FTP server, and email (e.g., ActionTrackerId or EventId).

  1. From the left navigation menu, select [Menu] → Settings.

  2. In the right column, go to the Tracking section and select Event Types.

  3. On the Event Types screen, the ID for each event type is displayed in parenthesis next to its name:

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