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Amazon Seller Reporting Explained for Brands

As a Seller, you can access impact.com’s standard range of performance reports in addition to Seller-specific reports. Unlike the performance reports that contain aggregated metrics and insights, your Seller reports contain raw data directly from Amazon.

What’s different with Seller reports

When viewing Seller reports, keep the following considerations in mind:

  • Click traffic will only display after the first 10 clicks are recorded.

  • Conversions will only display after the first sale.

  • There may be a delay of up to 2 days before conversion and traffic data appear.

  • Conversion data is aggregated by day, then by product, then by partner.

  • There may be a discrepancy in click count when comparing with standard reports, because standard reports use impact.com's tracking while Seller reports rely on Amazon’s click data.

Note: Since data about the customer’s click path cannot be tracked in Seller programs, any reports requiring this data will be blank (e.g., Optimize reports).

Access your seller reports

  1. From the left navigation menu, select [Engage] [Engage] → Reports → More Reports.

  2. From the Category filter next to the search bar, select Performance.

    • You should see the following reports:

    Screenshot_2025-04-22_at_1_25_08_PM.png

    Report

    Description

    Seller — Performance by Partner

    This report shows you basic performance metrics for your Seller program, aggregated by partner. Metrics include clicks, product detail page views, add-to-carts, and purchases.

    Seller — Performance by Product

    This report shows you your product performance and gives detailed data on impressions, clicks, and conversion rates per product.

    • To pin your Seller reports to your left navigation menu for quick access, hover over the row and select Pin.

    • Once you open a report, you can use the icons in the upper-right to [Pin] [Unpin] the report, [Email] \ [Schedule] [Schedule] it to be delivered on a specific cadence, [Download] [Download] it in PDF, Excel, or CSV format, or [Export] [Export] it via API.

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