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impact.com Data Retention

Published on: Thu, 23 Feb, 2023 at 4:20 AM  |  Updated on: Thu, 22 Aug, 2024 at 3:59 AM

While most data that impact.com retains is retained in perpetuity, the following data points are only retained for a specified duration.

Data pointRetention period
Click events12 months
Impression events12 months
Postbid events3 months
Fraud aggregated data13 months

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