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Marketplace Search Explained

Note: This functionality is currently in beta.

Marketplace search uses natural-language prompts to return results based on intent, not just keywords. Results depend on the information brands provide in their marketplace profiles. If you're looking for something specific, use the search bar to find brands in the marketplace. If you're not seeing what you expect, try adjusting your terms. For example, if you're searching for brands that are eco-friendly, try broader synonyms like sustainable, green, or environmentally conscious. See Find & Apply to Brands to

You'll need to join the Brands Marketplace in order to access the Marketplace search. Once you've joined, see Find & Apply to Brands to learn how to navigate the Marketplace.

What's the difference between search and filters

Search works best for discovery of brands. Filters work best for narrowing down a known set of results.

  • Search is broad and scans multiple fields for specified terms. If you search creator, the search returns brands with that word — or its synonyms — mentioned anywhere in their listing.

  • Filters are narrow and further refines your search results by looking only at specified values. If you select the Open to Influencers filter, you'll only be shown brands that have explicitly said Yes to that specific setting.

Examples of search prompts

  • Electronic brands that sell on amazon

  • Clean beauty brands

  • Home decor brands that align with a minimalist aesthetic

  • Fintech brands that operate in the United States

  • Find women-owned brands

  • Creator brands (for creators, combining this with other descriptors will help surface creator programs)

What can you search using Marketplace search?

Marketplace search scans the fields brands provide in their profiles to return results. Some fields are not yet searchable.

Searchable fields

Basic information

Field

Description

Brand name

Search by the brand program's name. You can search by the full name or a partial name (e.g., searching “Sport” will return “Sports Gear Co.” and “Sportswear Brand”).

Advertiser name

Search by the brand account’s name, which may be the parent company or a duplicate of the brand name. Keep in mind that on a brand’s profile, you’ll usually see the program name rather than the full brand’s name.

Program description

Search for brands based on their program description.

Ideal partner

Search for brands based on the description of their values and their ideal partner.

SEO / Search terms

Search by the additional keywords brands add to improve their visibility in search. Searching these keywords (even if you don’t see them in their profile) will help you discover brands using specific terms to market themselves.

Program Type

Field

Description

Program subtype

Search by the brand’s program sub-type: Performance, Creator, or Seller.

Preferred promotional methods

Search by the specific business model the brand is interested in working with (e.g., Content, Loyalty, Coupon). This type of search works best when you use specific business category names.

Business categories explained

Category

Description

Social Influencer

As a creator, you have an audience that follows you for entertainment, education, and community, and they engage with social-native content that you produce. You may market products and services to this audience via social media platforms.

Content/Reviews

Partners focused on producing editorial content related to promoting, comparing and listing products and services.

Loyalty/Rewards

Partners who incentivize transactions from consumers, employees, or businesses through a membership and benefits reward program.

Deal/Coupons

Partners who aggregate and classify deals and promotions for consumer savings.

Email/Newsletter

Partners who have an audience that subscribes to their email or newsletter that brings together valuable content, discounts, and other information.

Search/Comparison

Search Engine, Social, or Programmatic marketers that manage keyword campaigns for brands, often on a performance basis.

Network

Partner platforms that broker access to brand campaigns and provide tracking, reporting, and payment services.

Technology Solution

Site-side shopping tools or services that drive conversion optimization for brands.

Cross Audience Monetization

Businesses that publish offers, content, and complementary products to current customers or audiences (e.g., exit traffic, improved UX) to drive incremental revenue.

Brand Categories

Search by the categories the brand has selected for its products/services (e.g., Apparel, Electronics).

Sells on Amazon

Find brands that sell products on Amazon.

Location & Service Area

Field

Description

Service area continents

Search for brands that operate in specific continents.

Service area countries

Search for brands that operate in specific countries.

Service area regions

Search for brands based on their common regional groupings for service areas (i.e., EMEA, APAC, NA).

Technical & Marketing

Field

Description

Supports deep linking

Search for brands that allow you to link directly to specific product pages.

Has product catalogs

Search for brands that provide a product catalog you can use for promotions.

Supports promo codes

Find brands that can offer you unique, tracking promo codes for promotions.

Mobile-ready landing page

Find brands with a mobile version of their website.

Payout models

Find brands based on what types of conversions they pay out on (e.g., online sale, online lead, page visit). Note you cannot search specific payout values (i.e., 5%) with the first release.

Allows influencers

Find brands that have stated in their profile that they’re open to working with creators.

Allows placements

Find brands that are open to negotiating and paying for placements.

Allows trademark bidding

Find brands that allow keyword bidding on their trademark terms.

Payments on gift cards

Find brands that pay commission even when a customer purchases with a gift card.

Other

Field

Description

Brand links

Search for brands by the links they’ve uploaded to their profile (website, social media, program info).

Non-searchable fields

Field

Description

Brand location

Find brands based in specific locations. For example, brands located in Italy.

EPC

Look for brands with earnings over a specified amount. For example, brands earning more than $5 per click.

Payout rate

Find brands that pay a certain percentage. For example, brands with a payout percent of over 5%.

Brand size

Search for brands based on their size. For example, the biggest brands in a given category.

Marketplace launch date

Find brands that are new or recently launched in a category or region.

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