> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/other/reference-documentation/impactcom-data-retention.md).

# impact.com Data Retention

While most data that impact.com retains is retained in perpetuity, the following data points are only retained for a specified duration.

| Data point            | Retention period |
| --------------------- | ---------------- |
| Click events          | 12 months        |
| Impression events     | 12 months        |
| Postbid events        | 3 months         |
| Fraud aggregated data | 13 months        |


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