impact.com offers many ways to fine-tune how you pay partners based on different data points and variables (e.g., SKU, promo code, cart size, or customer status). These dynamic commissions are a great way to incentivize partners further to help you reach your program goals by rewarding specific behavior.
You can use payout groups to offer different payouts. You can also offer performance bonuses to partners that drive the most value to your program and use template terms to set up ideal contracts.
Dynamic commissioning can also be tailored based on your specific business goals. A few examples are below:
Business Goal | Commission Strategy |
|---|---|
Increasing revenue |
|
Increasing new customers | Higher commissions for actions from new customers |
Increasing app downloads | Increase commissions for partners driving app downloads |
Improving ROAS | Create commission structures based on promotional method and level of effort |
Decreasing CAC | Increase commissions for actions from repeat customers, higher purchase frequency, and higher AOV |
Increasing customer LTV | Recurring commissions for repeat customers or subscriptions |
Improving profit margin | Lower rates for low margin products and vice versa |
Promoting key SKUs/products | Increase commissions for specific SKUs/products |