The Performance by Post report shows you a wide range of tracking data broken down by individual social posts that are linked to your creator campaigns. KPIs—including likes, engagements, and more—can all be found here. Each social platform has a dedicated table displaying metrics specific to that platform, allowing you to compare creators' performance across similar post types.
From the left navigation bar, select Reports → Performance → by Post.
-
Below Performance by Post, you can filter for the data you want to view. Select [Search] when you have the filters in place that you want.
View the Filter reference below for more information.
You can use the icons at the top-right of the page to pin, schedule, or download the report (in PDF, Excel, or CSV format).
-
Customize the report view and choose between viewing the trend graph or data table.
The trend graph enables you to select a metric from a core group that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.
Select the [Drop-down menu] in the upper-right corner, then, choose a specific metric.
-
Alternate between the [Graph] and [Bar] views by selecting the view icon.
The data tables provide different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range. Each data table shows engagement metrics for a specific platform.
You can add additional columns using the Show dropdown list to the right of the default filters.
Refer to the Report data column reference below for more information on the columns found in the data table.
Add or remove any of the default columns from the report table using the [Columns] icon at the top-right of the report.
Filter |
Description |
||||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Date Range |
Filter data by when it was created. You can also compare two periods of time against each other. |
||||||||||||||||||||||
Campaign |
Select for which creator campaigns you want to see data. |
||||||||||||||||||||||
Creator |
Select for which creators you want to see data. |
||||||||||||||||||||||
Social Platform |
Select for which social media platforms you want to see data. |
||||||||||||||||||||||
Show |
Add data from a large selection of choices. These data points will get added to the table report under the graph after you select [Search].
|
Column |
Description |
---|---|
Campaign |
The creator campaign for which this post was made. |
Creator |
The creator who made the post. |
Post URL |
The URL at which the post can be found. |
Task Content Type |
The type of content creation task assigned to the creator. |
Comments (Lifetime) |
The number of comments the post received. |
Impressions (Lifetime) |
The number of times that the story or post was featured on unique audience feeds. |
Reach (Lifetime) |
The number of platform users who saw the post at least once. |
Clicks |
The total number of tracking link clicks generated from the post. |
Actions |
The total number of conversions (sales, app installs, etc.) generated from the post. This number excludes any reversed actions. |
Action Cost |
The amount of compensation due to the creator for driving the traffic that resulted in conversions. |
Non-Action Cost |
The cost for all non-actions (e.g., make-goods) associated with this post. |
Revenue |
The total revenue you received for actions driven by this post. |