The Performance by Post report shows you a wide range of tracking data broken down by individual social posts that are linked to your creator campaigns. KPIs—including likes, engagements, and more—can all be found here. Each social platform has a dedicated table displaying metrics specific to that platform, allowing you to compare creators' performance across similar post types.
From the left navigation bar, select Reports → Performance → by Post.
Below Performance by Post, you can filter for the data you want to view. Select
[Search] when you have the filters in place that you want.Filter
Description
Date Range
Filter data by when it was created. You can also compare two periods of time against each other.
Campaign
Select for which creator campaigns you want to see data.
Creator
Select for which creators you want to see data.
Social Platform
Select for which social media platforms you want to see data.
Group
Select 1, multiple, or all partner group(s) for which you want to see data.
Show: Add data from a large selection of choices. These data points will get added to the table report under the graph after you select
[Search].Filter
Description
Campaign Id
The campaign's unique identifier on the impact.com platform.
Creator Id
The creator's unique identifier on the impact.com platform.
Post Id
The post's unique identifier on the impact.com platform.
Comments Delta
The number of comments the post received, across your selected time span.
Likes Delta
The number of likes that the post received, across your selected time span.
Impressions Delta
The number of times that the story or post was featured on unique audience feeds, across your selected time span.
Shares Delta
The number of shares for the post.
Views Delta
The number of views this video received within the social platform.
Reaches Delta
The number of platform users who saw the post at least once, across your selected time span.
Engagements Delta
The number of likes, comments, shares, or link clicks (etc.) that the post received, across your selected time span.
Customize the report view and choose between viewing the trend graph or data table.
The trend graph enables you to select a metric from a core group that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.
Select the
[Drop-down menu] in the upper-right corner, then, choose a specific metric.Alternate between the
[Graph] and 
[Bar] views by selecting the view icon.
The data tables provide different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range. Each data table shows engagement metrics for a specific platform.
You can add additional columns using the Show dropdown list to the right of the default filters.
Refer to the Report data column reference below for more information on the columns found in the data table.
Add or remove any of the default columns from the report table using the
[Columns] icon at the top-right of the report.
Column
Description
Campaign
The creator campaign for which this post was made.
Creator
The creator who made the post.
Post URL
The URL at which the post can be found. If you select the post, it will open in a new tab.
Create Date
The date on which the post was created.
Task Content Type
The type of content creation task assigned to the creator.
Comments (Lifetime)
The number of comments the post received.
Impressions (Lifetime)
The number of times that the story or post was featured on unique audience feeds.
Likes (Lifetime)
The number of times a post was liked.
Reach (Lifetime)
The number of platform users who saw the post at least once.
Engagements (Lifetime)
The number of audience actions taken after seeing posted content. Actions can include reacting to the content, clicking a link, sharing the content, and more.
Shares (Lifetime)
The number of shares for the post.
Views (Lifetime)
The number of views this video received within the social platform.
Clicks
The total number of tracking link clicks generated from the post.
Actions
The total number of conversions (sales, app installs, etc.) generated from the post. This number excludes any reversed actions.
Action Cost
The amount of compensation due to the creator for driving the traffic that resulted in conversions.
Other Cost
The cost for all non-actions associated with this post.
Revenue
The total revenue you received for actions driven by this post.
Total Compensation
Total compensation is the sum of your Action Cost, and Flat Fee costs.
Flat Fee
The amount of compensation paid to creators for completing their campaign tasks.
