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Performance by Post Report

The Performance by Post report shows you a wide range of tracking data broken down by individual social posts that are linked to your creator campaigns. KPIs—including likes, engagements, and more—can all be found here. Each social platform has a dedicated table displaying metrics specific to that platform, allowing you to compare creators' performance across similar post types.

Access the report

  1. From the left navigation bar, select Reports → Performance → by Post.

  2. Below Performance by Post, you can filter for the data you want to view. Select search-solid.svg [Search] when you have the filters in place that you want.

    • View the Filter reference below for more information.

    • You can use the icons at the top-right of the page to icon-pinNEW.svg pinicon-emailNEW.svg schedule, or icon-downloadNEW.svg download the report (in PDF, Excel, or CSV format).

  3. Customize the report view and choose between viewing the trend graph or data table.

    The trend graph enables you to select a metric from a core group that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.

    1. Select the angle-down-solid.svg [Drop-down menu] in the upper-right corner, then, choose a specific metric.

    2. Alternate between the trend_graph.svg [Graph] and bar_graph.svg [Bar] views by selecting the view icon.

      Screenshot_2024-03-15_at_11_02_28.png

Filter reference

Filter

Description

Date Range

Filter data by when it was created. You can also compare two periods of time against each other.

Campaign

Select for which creator campaigns you want to see data.

Creator

Select for which creators you want to see data.

Social Platform

Select for which social media platforms you want to see data.

Show

Add data from a large selection of choices. These data points will get added to the table report under the graph after you select search-solid.svg [Search].

Data points explained

Filter

Description

Campaign Id

The campaign's unique identifier on the impact.com platform.

Creator Id

The creator's unique identifier on the impact.com platform.

Post Id

The post's unique identifier on the impact.com platform.

Comments Delta

The number of comments the post received, across your selected time span.

Likes Delta

The number of likes that the post received, across your selected time span.

Impressions Delta

The number of times that the story or post was featured on unique audience feeds, across your selected time span.

Shares Delta

The number of shares for the post within this social platform.

Views Delta

The number of views this video received within the social platform.

Reaches Delta

The number of platform users who saw the post at least once, across your selected time span.

Engagements Delta

The number of likes, comments, shares, or link clicks (etc.) that the post received, across your selected time span.

Report data column reference

Column

Description

Campaign

The creator campaign for which this post was made.

Creator

The creator who made the post.

Post URL

The URL at which the post can be found.

Task Content Type

The type of content creation task assigned to the creator.

Comments (Lifetime)

The number of comments the post received.

Impressions (Lifetime)

The number of times that the story or post was featured on unique audience feeds.

Reach (Lifetime)

The number of platform users who saw the post at least once.

Clicks

The total number of tracking link clicks generated from the post.

Actions

The total number of conversions (sales, app installs, etc.) generated from the post. This number excludes any reversed actions.

Action Cost

The amount of compensation due to the creator for driving the traffic that resulted in conversions.

Non-Action Cost

The cost for all non-actions (e.g., make-goods) associated with this post.

Revenue

The total revenue you received for actions driven by this post.

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