Note: This functionality is in beta. Contact your CSM or our support team if you'd like to test this feature.
When configuring a Performance campaign, you can request usage rights for all content generated for the campaign. The table below describes the different usage options and their scope.
Usage Right Option | Description |
|---|---|
Organic social reposting on a brand's owned and operated channels | You may only repost a partner's content on your own channels and give credit to the partner by tagging or mentioning their handle in the content. |
Paid social rights (paid retargeting from a brand's handle) | You may use a partner's content in sponsored ads under your brand's account. |
Paid amplification | You may boost content to reach a targeted audience. |
Organic + paid social rights (paid retargeting from a brand) | This is a combination of the 3 usage right options above. |
Full digital usage rights (including paid social, digital banner ads and email marketing) | These are all the usage right options above, but they also include the right to repurpose partner content in digital marketing, such as digital banner ads, email marketing, and more. |
Full digital usage rights and out of home / point of sale usage rights | These are all the usage right options above, but they also include the rights for you to repurpose partner content for out-of-home and point-of-sale marketing; such as posters on bus shelters, signage in malls, and digital ads on kiosks in airports. |
Other | Specify your custom usage right terms. |