> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/what-would-you-like-to-learn-about/performance-program/beta-performance-campaigns/content-rights-for-performance-campaigns-explained.md).

# Content Rights for Performance Campaigns Explained

{% hint style="warning" %}
**Note:** This functionality is in beta. Contact your CSM or our [support team](https://app.impact.com/secure/advertiser/support/customer-support-portal-flow.ihtml) if you'd like to test this feature.
{% endhint %}

When [configuring a Performance campaign](/brand/what-would-you-like-to-learn-about/performance-program/beta-performance-campaigns/manage-a-performance-campaign/configure-a-performance-campaign.md), you can request usage rights for all content generated for the campaign. The table below describes the different usage options and their scope.

| Usage Right Option                                                                        | Description                                                                                                                                                                                                                                               |
| ----------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Organic social reposting on a brand's owned and operated channels                         | You may only repost a partner's content on your own channels and give credit to the partner by tagging or mentioning their handle in the content.                                                                                                         |
| Paid social rights (paid retargeting from a brand's handle)                               | You may use a partner's content in sponsored ads under your brand's account.                                                                                                                                                                              |
| Paid amplification                                                                        | You may boost content to reach a targeted audience.                                                                                                                                                                                                       |
| Organic + paid social rights (paid retargeting from a brand)                              | This is a combination of the 3 usage right options above.                                                                                                                                                                                                 |
| Full digital usage rights (including paid social, digital banner ads and email marketing) | These are all the usage right options above, but they also include the right to repurpose partner content in digital marketing, such as digital banner ads, email marketing, and more.                                                                    |
| Full digital usage rights and out of home / point of sale usage rights                    | These are all the usage right options above, but they also include the rights for you to repurpose partner content for out-of-home and point-of-sale marketing; such as posters on bus shelters, signage in malls, and digital ads on kiosks in airports. |
| Other                                                                                     | Specify your custom usage right terms.                                                                                                                                                                                                                    |


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://help.impact.com/brand/what-would-you-like-to-learn-about/performance-program/beta-performance-campaigns/content-rights-for-performance-campaigns-explained.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.