Event Types specify which events you want to track within your program, such as an online conversion or lead.
This explanation offers insight into the different event types available, and the available tracking methods for the most common event type.
When your impact.com account is created, one (or more) Event Types is created, each with a unique ID value (known as an
Depending on the complexity of your program, Event Types support a range of advanced features to augment your program's tracking capabilities.
In practice, Event Types are typically configured by impact.com for you and don't require much—if any—modification after they're set up. In general, don't make any modifications to your event types unless directed so, as you could potentially disrupt your program's tracking capabilities.
There are several different event types available, with the Online Conversion as the most common.
Covers all types of online conversion events, such as Online Sale, Online Lead, Online Download, Online Page View, Referrals, App Download/Install, and more.
Online Event Types
Online event type
Used to track the Customer ID and email of a potential customer converting to a paying customer.
A conversion event that records the data of a sale.
The customer downloading an asset will result in a conversion.
Online page visit
When a defined webpage is loaded, the event can be triggered, and customer data is collected for that conversion event.
When existing partners are compensated for referring other partners that successfully sign up or drive conversions.
When a customer successfully installs a brand’s defined app and the conversion completion information is sent to impact.com.
Specific to call-tracking programs that typically involve a conversion that occurs over the phone, such as a sale, lead, or other events.
Data Post Event
An advanced option that enables you to track and compensate for valid data submissions to your system. This can be used to interface with posting partners such as co-registration sites and other Partners that capture data on their properties and subsequently post it to you.
An advanced option that covers all types of offline conversion events, such as sales, leads, and others that don't occur either online or over the phone.
An advanced feature for click-tracking programs. A program on impact.com can only have one CPC tracker at a time.
Looking for documentation on how to implement a tracking integration? Visit the Integrations Portal.