Event Types specify which events you want to track within your program, such as an online conversion or lead.
This explanation offers insight into the different event types available, and the available tracking methods for the most common event type.
When your impact.com account is created, one (or more) Event Types is created, each with a unique ID value (known as an
EventTypeIdorActionTrackerId.)Your account's Event Type determines what you want to track (e.g., online sales/CPA, leads, etc.), how conversions will be tracked & reported (e.g., via JavaScript, API, etc.), and how action modifications/reversals are reported.
Depending on the complexity of your program, Event Types support a range of advanced features to augment your program's tracking capabilities.
In practice, Event Types are typically configured by impact.com for you and don't require much—if any—modification after they're set up. In general, don't make any modifications to your event types unless directed so, as you could potentially disrupt your program's tracking capabilities.
There are several different event types available, with the Online Conversion as the most common.
Tip
Looking for documentation on how to implement a tracking integration? Visit the Integrations Portal.