Event Types specify which events you want to track within your program, such as an online conversion or lead. Event Types are typically configured by impact.com for you and don't require much — if any — modification after they're set up. This article offers insight into the different event types available and the available tracking methods for the most common event type.
Note: If you're looking for documentation on how to implement a tracking integration, visit the Integrations Portal.
When your impact.com account is created, Event Types are created, each with a unique ID value (known as an
EventTypeIdorActionTrackerId).Your account's Event Type determines what you want to track (e.g., online sales/CPA, leads, etc.), how conversions will be tracked & reported (e.g., via JavaScript, API, etc.), and how action modifications/reversals are reported.
Depending on the complexity of your program, Event Types support a range of advanced features to augment your program's tracking capabilities.
There are several different event types available, with Online Conversion as the most common.
Event Type | Description |
|---|---|
Online Conversion | Covers all types of online conversion events, such as Online Sale, Online Lead, Online Download, Online Page View, Referrals, App Download/Install, and more.
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Call Tracking | Specific to call-tracking programs that typically involve a conversion that occurs over the phone, such as a sale, lead, or other events. |
Data Post Event | An advanced option that enables you to track and compensate for valid data submissions to your system. This can be used to interface with posting partners such as co-registration sites and other Partners that capture data on their properties and subsequently post it to you. |
Offline Conversion | An advanced option that covers all types of offline conversion events, such as sales, leads, and others that don't occur either online or over the phone. |
CPC Tracking | An advanced feature for click-tracking programs. A program on impact.com can only have one CPC tracker at a time. |
Creator Post | When a creator is compensated after completing a scope of work as part of a campaign in which they are participating. Learn more about creator campaigns. |
Placement | When a partner is compensated after completing a performance campaign's scope of work. Learn more about performance campaigns. |
Gift | Specific to the creator program and involves a creator receiving a gift as a form of compensation. Learn how to configure Shopify gifting. |