Product Gifting is a method of creator compensation that you can use to reward your creators for completing campaign tasks. impact.com allows you to integrate your creator program with your Shopify store, specify products that you'd like your creators to choose from, and restrict gift selection by product price or quantity.
Your account must have Product Gifting enabled.
Reach out to your CSM or support to enable product gifting for your account.
You must have at least 1 Creator campaign on impact.com with Product Gifting selected as a Compensation method.
You must have a Shopify product catalog.
Each product must include at least 2 variants, e.g.,
XL&XXL.Products and their variants must be priced.
Products and their variants must not be out of stock.
Products must have images.
See Shopify's help article on managing Products
.
Your impact.com account must be connected to your Shopify account for product gifting.
For instructions on how to do this, see Integrate with Shopify for Product Gifting.
Once you've connected your Creator program with your Shopify store, you can create a new campaign with customized product gifting settings:
From the left navigation bar, select
[Engage] → Campaign Manager → Creator.In the upper-right corner of the screen, select Create Campaign.
Complete the Campaign Overview section.
For more information, see the Campaign Overview reference in Create a Creator Campaign.
Under Eligibility and Compensation, complete the fields and select
[Unchecked box] Product Gifting under Compensation.Input the number of free products available and any high-level Product details.
Complete the Content Rights section, using Create a Creator Campaign as a guide, and proceed to Brief.
In the Tasks field, select Select Platform
[Drop-down menu] → Product Gifting.Select Add Products to choose products that you want included.
Select a product catalog using the
[Drop-down menu].Select individual products using the
[Check boxes].Optionally, search for products by title or SKU using the
[Search box].Select Add {number of} products.
Select restrictions for creators when selecting gifts:
Price Limit - select this option to restrict available gifts within a price threshold.
This is a cumulative limit, so a limit set at $200 would allow creators to select e.g. 1 $200 product or 4 $50 products.
Number of Products - select this option to restrict the number of products that may be selected.
No Limitation - select this option to indicate no limits.
Optionally, select
[Unchecked box] Require approval for selection to have more control over which products can be selected by your creators.Complete the remaining steps of the checklist using Create a Creator Campaign as a guide.
If you choose to select
[Unchecked box] Allow creators to negotiate tasks, note that this will not apply to product gifting tasks which are always non-negotiable.
Complete the Tracking and Review steps of the campaign builder and select Publish campaign.
Once the campaign has been created, you can hire creators and they'll be able to select the products they want for completing campaign tasks.
Creator complaints such as shipment issues and product returns should be handled on a case-by-case basis. As the logistics are managed on the Shopify platform and impact.com has no in-platform functionality to manage disputes, impact.com recommends that you use the Messaging feature to work directly with the creator to resolve issues.
