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Configure a Creator Campaign

Published on: Wed, 29 Mar, 2023 at 12:55 AM | Updated on: Tue, 10 Sep, 2024 at 3:31 AM

From the left navigation bar, select Campaign Manager → Creator.
In the upper-right corner of the screen, select Create Campaign.

On the Create Campaign screen, complete each section of the checklist.

Select Next to access the next steps of the checklist.

Campaign Overview

Field name	Description
Name	Name your campaign using 100 characters or less. Recommended: Share your love for organic beauty with Acme's giveaway! Not recommended: Acme campaign.
Description	Describe your campaign. This description will be visible to creators, be sure to include engaging copy.
Cover Image	Upload a suitable cover image in .JPG, JPEG, or .PNG format for your campaign.
Goal	Select [Drop-down menu] to choose your campaign goal. E.g., Product Launch.
Budget	Set the total amount you want to spend on your campaign. If this campaign compensates with product gifting only, set your budget to zero. The set budget is not a commitment or limit and you can spend less than or exceed your budget.
Desired creator hire count	Specify the total number of influencers you want to hire for your campaign. The set influencer count is not a commitment or limit. You can use the count as a guideline to meet hiring goals.
Categories	Select [Drop-down menu] to choose your campaign categories, e.g., Travel. You can find campaigns by searching and filtering by category. A campaign may have multiple categories.
Campaign Community Manager	Assign your campaign to an account user responsible for this campaign. Other account users can still interact with a campaign.

Eligibility and Compensation

Field name & description

Who is eligible for this campaign?

Specify which creators you want to work with:

My joined creators: Work with any of your joined creators.

Creators who match specific demographic or audience criteria: Toggle between Personal or Audience filter options to make the campaign available to creators who match the demographic or audience criteria that you set.

Personal filter reference

Filter	Description
Location	Specify where the creator should be based geographically.
Gender	Specify the creator's gender.
Age	Specify the creator's age group.
Ethnicity	Specify the creator's ethnicity.
Household Income	Specify creator's household income range.
Relationship Status	Specify the creator's marital or relationship status.
Parental Status	Specify the creator's parental status.
Education	Specify the creator's level of education.

Audience filter reference

Select a social platform to set your audience-level filters. Filter options vary based on the selected social platform.

Filter	Description
Followers	Specify the amount of followers the creator has for each social channel.
Average Reach	Specify the amount of unique users who see the creator's content for each social channel.
Average Engagement %	Specify the creator's engagement rate for each social channel.
Audience Age	Specify what percentage of the creator's audience falls under your target age group.
Audience Gender	Specify what percentage of the creator's audience falls under your target gender group.
Audience Location	Specify what percentage of the creator's audience falls under your target country.

Note: The number of creator matches found for your selected filters is capped at 10k on the UI display, but the actual number may be much higher.

Joined creators from my groups: Make the campaign available to creators from your created groups.
All marketplace creators and my joined creators: Make the campaign available to all creators in the marketplace and those who are joined to your program.

Who we're looking for

Describe the type of creator with whom you want to work.

Application requirements

Optionally, select [Checkbox] to require creators to motivate why they want to work on this campaign when applying.

Compensation

You can reward partners a fixed amount, based on their performance, or with gifts. These compensation methods can also be combined.

Flat fee

Reward creators with a fixed payment amount for completing campaign tasks.

Creator bids

Allow the creator to suggest a flat fee rate. You can review applications and accept or reject bids at your discretion.

I define

Set the flat fee rate.

Optionally, allow creators to negotiate the rate.

Performance-based

The performance-based payment option rewards partners for driving traffic that results in conversions (online sales).

Pay joined creators' existing payout rates...

Use this option to leverage your existing public template terms and contracts.

Pay a specific payout rate for this campaign

Use this option to create a custom performance-based payout for this campaign without needing to change existing terms or contracts.

Use a percentage/fixed payout of <amount> per order/per item

Product gifting

Select this option to offer products that you specify as gifts to creators for completing campaign tasks.

Enter the number of free products offered for the campaign.
Enter details like which products are available to be redeemed for completing tasks. Include any redemption restrictions and promo codes to redeem.

Content Rights

Field name	Description
Usage Rights	Optionally, [Toggle on] to request specific usage rights for all content generated for this campaign. Learn more about the usage right options.
Start Date	Specify the trigger that signifies the start of usage rights for the campaign content: When content is published/goes live When the final assets are delivered
Duration	Specify the period of time you will have usage rights on the content for this campaign. Optionally, Allow creators to negotiate start date and duration of the content usage rights. Optionally, Allow creators to negotiate usage rights, that is, the type of usage rights.
Exclusivity	Optionally, [Toggle on] to restrict creators from working with any competitors for a specific timeframe. Optionally, Allow creators to negotiate this exclusivity clause.
Brand Access	Optionally, [Toggle on] and specify dates for which you want access to your hired creators' content. Optionally, Allow creators to negotiate this brand access clause.
Spark Ads Authorization	Optionally, [Toggle on] and specify dates for which you want access to your hired creators' TikTok content. Optionally, Allow creators to negotiate this clause. Learn more about TikTok Spark Ads or see impact.com's article on on how to Boost Creator Content with TikTok Spark Ads.

Brief

Field name & description
Task Timeline Optionally, [Toggle on] to set a timeframe for task completion. You can select either Absolute Dates by which the creator must submit content, or Relative Dates that require the creator to submit tasks within a set time after hire or task creation. For either option, you can then select dates or time periods for each of the following: Draft deadline Post window Metrics deadline (Specify the date when the final deliverable’s metrics are due. This only applies to rare scenarios where the creators' social accounts aren't connected to impact.com) Note: If you disable the task timeline, creators can keep participating in your campaign and submit content until you end it.
Tasks Select a task and define the task specifications for creators to complete by the deadline in order to be paid. Add a task Select [Drop-down menu] to specify a platform. Complete the information associated with each task. E.g., content type, and detailed instructions. Note: If you select Dedicated Video as a YouTube-related task type, you'll also need to provide the video length. Video lengths can be inputted in numeric minute increments. For example, if your video is 1 hour long, input `60` (for 60 minutes). Select the checkboxes to define the task further: Require draft approval: Select this option if you want to review a creator's post before they post it. Require link in bio: Creators are required to add a link in the profile section of their social media page. Recurring task: This option applies when creators post on a daily, weekly, or monthly cadence without specific due dates. You can specify the number of repeats and the duration for your selected cadence. E.g., Weekly tasks that repeat every 5 weeks. Select [Add Task] to add more tasks to the brief. Optionally, Allow creators to negotiate their tasks. Task types and examples Instagram Publish a 3-frame story on Instagram that requires draft approval, and include a link in your bio to our product for 24 hours. Facebook Publish a Facebook reel that requires draft approval post and tag `{Company name}` in the post. Pinterest Upload an idea pin using one of the provided images and add a link to the description. YouTube Include a 10-second insert in your video mentioning `{product name}` and add a link in the description. Twitch Include a 5-second insert in your broadcast to mention `{product name}` and include a link in the description. TikTok Include a 5-second outro in your video to mention `{product name}` and include a handle and hashtag in your description. Snapchat Create a snap and add it to your story. Create offline content Create a video using `<product>` for television commercial purposes. Publish in Podcast Include a 30-second excerpt in your podcast episode that mentions `<product name>`. Publish to Email List Include a link to our online store in your monthly email newsletter. Attend an Event Attend the yearly summer festival and promote some of our product samples. Sampling Publish a product unboxing video to any of your social media platforms. Custom Task Attend a movie premier and create an Instagram story with 10 frames.
Content Guidelines Specify any special instructions or guidelines for the creator's content. E.g., No other logos should be visible.
Handles to Use Optionally, specify any handles creators should tag in their content.
Hashtags to Use Optionally, specify any hashtags creators should use in their content.
Moodboard Optionally, upload up to 10 images of example content, or images that would act as inspiration for the creators. Only JPEG, JPG, and PNG file formats are supported. The maximum file size is 2.7MB.
Additional documents Optionally, add up to 5 documents with additional information about the campaign. Select [Checkbox] Restrict visibility to hired creators only to restrict these files to hired creators. Leave this box unchecked if you want prospective creators to see the files. PDF, PPTX, PPT, DOC, DOCX, TXT, XLS, XLSX, HTML, HTM, ODT, ODS, PNG, JPG, and JPEG file formats are supported. The maximum file size is 2.7MB.

Field name & description

Task Timeline

Optionally, [Toggle on] to set a timeframe for task completion. You can select either Absolute Dates by which the creator must submit content, or Relative Dates that require the creator to submit tasks within a set time after hire or task creation. For either option, you can then select dates or time periods for each of the following:

Draft deadline
Post window
Metrics deadline (Specify the date when the final deliverable’s metrics are due. This only applies to rare scenarios where the creators' social accounts aren't connected to impact.com)

Note: If you disable the task timeline, creators can keep participating in your campaign and submit content until you end it.

Tasks

Select a task and define the task specifications for creators to complete by the deadline in order to be paid.

Add a task

Select [Drop-down menu] to specify a platform.
Complete the information associated with each task. E.g., content type, and detailed instructions.
Note: If you select Dedicated Video as a YouTube-related task type, you'll also need to provide the video length. Video lengths can be inputted in numeric minute increments. For example, if your video is 1 hour long, input 60 (for 60 minutes).
Select the checkboxes to define the task further:
- Require draft approval: Select this option if you want to review a creator's post before they post it.
- Require link in bio: Creators are required to add a link in the profile section of their social media page.
- Recurring task: This option applies when creators post on a daily, weekly, or monthly cadence without specific due dates. You can specify the number of repeats and the duration for your selected cadence. E.g., Weekly tasks that repeat every 5 weeks.
Select [Add Task] to add more tasks to the brief.
Optionally, Allow creators to negotiate their tasks.

Task types and examples

Instagram: Publish a 3-frame story on Instagram that requires draft approval, and include a link in your bio to our product for 24 hours.
Facebook: Publish a Facebook reel that requires draft approval post and tag {Company name} in the post.
Pinterest: Upload an idea pin using one of the provided images and add a link to the description.
YouTube: Include a 10-second insert in your video mentioning {product name} and add a link in the description.
Twitch: Include a 5-second insert in your broadcast to mention {product name} and include a link in the description.
TikTok: Include a 5-second outro in your video to mention {product name} and include a handle and hashtag in your description.
Snapchat: Create a snap and add it to your story.
Create offline content: Create a video using <product> for television commercial purposes.
Publish in Podcast: Include a 30-second excerpt in your podcast episode that mentions <product name>.
Publish to Email List: Include a link to our online store in your monthly email newsletter.
Attend an Event: Attend the yearly summer festival and promote some of our product samples.
Sampling: Publish a product unboxing video to any of your social media platforms.
Custom Task: Attend a movie premier and create an Instagram story with 10 frames.

Content Guidelines

Specify any special instructions or guidelines for the creator's content. E.g., No other logos should be visible.

Handles to Use

Optionally, specify any handles creators should tag in their content.

Hashtags to Use

Optionally, specify any hashtags creators should use in their content.

Moodboard

Optionally, upload up to 10 images of example content, or images that would act as inspiration for the creators.

Only JPEG, JPG, and PNG file formats are supported. The maximum file size is 2.7MB.

Additional documents

Optionally, add up to 5 documents with additional information about the campaign. Select [Checkbox] Restrict visibility to hired creators only to restrict these files to hired creators. Leave this box unchecked if you want prospective creators to see the files.

PDF, PPTX, PPT, DOC, DOCX, TXT, XLS, XLSX, HTML, HTM, ODT, ODS, PNG, JPG, and JPEG file formats are supported. The maximum file size is 2.7MB.

Tracking

Optionally, [Toggle on] Click and conversion tracking if you are using performance-based compensation for this campaign. When creators generate their tracking links, you can specify the page(s) to which they will drive traffic or you can have them drive traffic to any page on your website that they choose.
- Creators drive traffic to landing pages they choose
- Creators drive traffic to specific landing pages I choose (This option enables you to add multiple specific landing pages.)
- Creators drive traffic to my program's default landing page (This option allows you to use your regular program defaults for creator campaign-related links.)

Review

Review the campaign details specified in the previous sections to see if you're happy with the outcome.

Once you're done reviewing the campaign, you can Publish or Save as draft.
- Publish: The campaign is live and creators can apply immediately.
- Save as draft: The campaign is not live; you can edit and publish the campaign at a later stage.

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