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Configure a Creator Campaign

  1. From the left navigation bar, select Campaign Manager Creator.

  2. In the upper-right corner of the screen, select Create Campaign.

  3. On the Create Campaign screen, complete each section of the checklist.

    • Select Next to access the next steps of the checklist.

    Campaign Overview

    Field name

    Description

    Name

    Name your campaign using 100 characters or less.

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    • Not recommended: Acme campaign.

    Description

    Describe your campaign. This description will be visible to creators, be sure to include engaging copy.

    Cover Image

    Upload a suitable cover image in .JPG, JPEG, or .PNG format for your campaign.

    Goal

    Select [Drop-down menu] [Drop-down menu] to choose your campaign goal, e.g., Product Launch.

    Budget

    Set the total amount you want to spend on your campaign. If this campaign compensates with product gifting only, set your budget to zero.

    The set budget is not a commitment or limit. You can spend less than or exceed your budget.

    Desired creator hire count

    Specify the total number of influencers you want to hire for your campaign.

    The set influencer count is not a commitment or limit. You can use the count as a guideline to meet hiring goals.

    Categories

    Select [Drop-down menu] [Drop-down menu] to choose your campaign categories, e.g., Travel.

    You can find campaigns by searching and filtering by category. A campaign may have multiple categories.

    Campaign Community Manager

    Assign your campaign to an account user responsible for this campaign.

    Other account users can still interact with a campaign.

    Eligibility and Compensation

    Who is eligible for this campaign?

    • My joined creators: Work with any of your joined creators.

    • Creators who match specific demographic or audience criteria: Select Add Filters and use the Personal or Audience tabs below for filter options to target relevant creators.

      Filter

      Description

      Location

      Specify where the creator should be based geographically.

      Gender

      Specify the creator's gender.

      Age

      Specify the creator's age group.

      Ethnicity

      Specify the creator's ethnicity.

      Household Income

      Specify creator's household income range.

      Relationship Status

      Specify the creator's marital or relationship status.

      Parental Status

      Specify the creator's parental status.

      Education

      Specify the creator's level of education.

      Note: The number of creator matches found for your selected filters is capped at 10k on the UI display, but the actual number may be much higher.

    • Joined creators from my groups: Make the campaign available to creators from your created groups.

    • All marketplace creators and my joined creators: Make the campaign available to all creators in the marketplace and those who are joined to your program.

    • Who we're looking for: Describe the type of creator with whom you want to work.

    • Application requirements: Optionally, select [Checked box] [Checked box] to require creators to motivate why they want to work on this campaign when applying.

    • Compensation: You can reward partners a fixed amount, based on their performance, or with gifts. These compensation methods can also be combined.

      Method

      Description

      Flat fee

      Reward creators with a fixed payment amount for completing campaign tasks.

      • Creator bids: Allow the creator to suggest a flat fee rate. You can review applications and accept or reject bids at your discretion.

      • I define: Set the flat fee. Optionally, allow creators to negotiate the rate.

      Performance-based

      The performance-based payment option rewards partners for driving traffic that results in conversions (online sales).

      • Pay joined creators' existing payout rates: Use this option to leverage your existing public template terms and contracts.

      • Pay a specific payout rate for this campaign : Use this option to create a custom performance-based payout for this campaign without needing to change existing terms or contracts. Use a percentage/fixed payout of <amount> per order/per item.

      Product gifting

      Select this option to offer products that you specify as gifts to creators for completing campaign tasks.

      1. Enter the number of free products offered for the campaign.

      2. Enter details about available products for task completion, including any redemption restrictions and promo codes.

    Content Rights

    Field name

    Description

    Usage Rights

    Optionally, [Toggle on] [Toggle on] to request specific usage rights for all content generated for this campaign.

    Learn more about the usage right options.

    Start Date

    Specify the trigger that signifies the start of usage rights for the campaign content:

    • When content is published/goes live.

    • When the final assets are delivered.

    Duration

    Specify the period of time you will have usage rights on the content for this campaign.

    • From the [Drop-down menu] [Drop-down menu], select the duration as perpetual or choose from the available monthly durations.

    • Optionally, Allow creators to negotiate start date and duration of the content usage rights.

    • Optionally, Allow creators to negotiate usage rights, that is, the type of usage rights.

    Exclusivity

    Optionally, [Toggle on] [Toggle on] to restrict creators from working with any competitors for a specific timeframe.

    • Optionally, Allow creators to negotiate this exclusivity clause.

    Brand Access

    Optionally, [Toggle on] [Toggle on] and specify dates for which you want access to your hired creators' content.

    • Optionally, Allow creators to negotiate this brand access clause.

    Spark Ads Authorization

    Optionally, [Toggle on] [Toggle on] and specify dates for which you want access to your hired creators' TikTok content.

    • Optionally, Allow creators to negotiate this clause.

    Learn more about TikTok Spark Ads [External link] or see impact.com's article on on how to Boost Creator Content with TikTok Spark Ads.

    Brief
    1. Task Timeline: Optionally, [Toggle on] [Toggle on] to set a task completion timeframe. Choose either Absolute Dates for submission deadlines or Relative Dates for tasks due within a set time after hiring or task creation.

      For either option, you can then select dates or time periods for each of the following:

      • Draft Deadline: Specify the date when the drafts due are due.

      • Post Window: Specify the time frame in which creators are expected to publish or share content. This period can vary based on campaign requirements or deadlines and is important for ensuring timely delivery and engagement.

      • Metrics Deadline: Specify the date when the final deliverable’s metrics are due. This only applies to rare scenarios where the creators' social accounts aren't connected to impact.com.

    2. Tasks: Select a task and define the task specifications for creators to complete by the deadline in order to be paid.

      Add a task
      1. Select [Drop-down menu] [Drop-down menu] to specify a social platform.

      2. Complete the information associated with each task. E.g., content type, and detailed instructions.

        Note: If you select Dedicated Video as a YouTube task type, you must provide the video length in minutes. For example, input 60 for a 1-hour video.

      3. Select the [Checked box] [Checked boxes] to define the task further:

        • Require draft approval: Select this option if you want to review a creator's post before they post it.

        • Require link in bio: Creators are required to add a link in the profile section of their social media page. Link instructions are required when this option is selected.

        • Recurring task: This option applies when creators post daily, weekly, or monthly without specific due dates. You can specify the number of repeats and the duration for your chosen cadence, such as weekly tasks every 5 weeks. The Cadence duration is required when selected.

      4. Select [Add] [Add Task] to add more tasks to the brief.

      5. Optionally, Allow creators to negotiate their tasks.

      Task types and examples

      Task types

      Examples

      Instagram

      Publish a 3-frame story requiring draft approval, with a 24-hour link to our product in your bio.

      Facebook

      Publish a Facebook reel that requires draft approval post and tag {Company name} in the post.

      Pinterest

      Upload an idea pin using one of the provided images and add a link to the description.

      YouTube

      Include a 10-second mention of {product name} in your video and link in the description.

      Twitch

      Include a 5-second insert in your broadcast to mention {product name} and include a link in the description.

      TikTok

      Add a 5-second outro to your video mentioning {product name} with a handle and hashtag in the description.

      Snapchat

      Create a snap and add it to your story.

      Create offline content

      Create a video using <product> for television commercial purposes.

      Publish in Podcast

      Include a 30-second excerpt in your podcast episode that mentions <product name>.

      Publish to Email List

      Include a link to our online store in your monthly email newsletter.

      Attend an Event

      Attend the yearly summer festival and promote some of our product samples.

      Sampling

      Publish a product unboxing video to any of your social media platforms.

      Custom Task

      Attend a movie premier and create an Instagram story with 10 frames.

    3. Content Guidelines: Specify any special instructions or guidelines for the creator's content. E.g., No other logos should be visible.

    4. Handles to Use: Optionally, specify any handles creators should tag in their content.

    5. Hashtags to Use: Optionally, specify any hashtags creators should use in their content.

    6. Moodboard: Optionally, upload up to 10 images of example content, or images that would act as inspiration for the creators.

      • Only JPEG, JPG, and PNG file formats are supported. The maximum file size is 2.7MB.

    7. Additional documents: Optionally, add up to 5 documents with additional campaign information. Select the [Checked box] [Checked box] to restrict visibility to hired creators only; leave it unchecked to allow prospective creators to see the files.

      • Supported file formats include PDF, PPTX, PPT, DOC, DOCX, TXT, XLS, XLSX, HTML, HTM, ODT, ODS, PNG, JPG, and JPEG. Maximum file size is 2.7MB.

      Note: If you can't proceed to the next screen, check that you've included link instructions for tasks needing a link in bio or a cadence duration for recurring tasks.

    Tracking

    Optionally, [Toggle on] [Toggle on] Click and conversion tracking if using performance-based compensation. When creators generate tracking links, you can specify target pages or let them choose any page on your site.

    • Creators drive traffic to landing pages they choose.

    • Creators drive traffic to specific landing pages I choose (This option enables you to add multiple specific landing pages.).

    • Creators drive traffic to my program's default landing page (this option uses your regular program defaults for creator campaign links).

    Review

    Review the campaign details specified in the previous sections to see if you're happy with the outcome.

  4. Once you're done reviewing the campaign, you can Publish or Save as draft.

    • Publish: The campaign is live and creators can apply immediately.

    • Save as draft: The campaign is not live; you can edit and publish the campaign at a later stage.

    Screenshot_2023-08-10_at_12_14_31.png

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