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Anomaly Detection Summary Report

Published on: Wed, 31 May, 2023 at 5:40 AM | Updated on: Wed, 21 May, 2025 at 10:10 AM

The Anomaly Detection Summary report compares forecasted figures to actual performance figures per partner and shows a summary of the anomalies detected for a chosen time period. If the figures are above or below the forecasted range, they will be flagged as anomalous.

Accessing and running the report

This feature is only available with the Optimize add-on. Click here to get the add-on!

From the left navigation bar, hover over Optimize.
Select Forecast → Anomaly Detection.

Select filter criteria to customize the report using the filter bar near the top of the report. Refer to the filter descriptions section below for help with understanding the filter options.

Filter descriptions

Filter

Description

Date Range

Filter for a specific date range of data.

Anomalous Threshold % >=

Should the actual figure compared to the predicted figure for the chosen date range have a greater variance percentage than this chosen percentage threshold, the figure will be flagged as anomalous.

Partner

Select the partner(s) for whom you want to see data.

Group

Select for which group of partners you want to see data.

Currency

Select the currency that you want to view revenue in.

Show

You can add additional columns to your report, namely the date range and the predicted figures.

Report data

Date	The date range, as selected by the Date Range filter.
Partner	The Partner account to which the data belongs.
Actual Clicks	The reported number of clicks for the date range.
Anomalous Clicks	The number of clicks, greater or less than the predicted figure.
Anomalous Clicks %	The percentage difference between the actual and predicted low or high clicks.
Actual Actions	The reported number of actions for the date range.
Anomalous Actions	The number of actions, greater or less than the predicted figure.
Anomalous Actions %	The percentage difference between the actual and predicted figure.
Actual Revenue	The reported revenue for the date range.
Anomalous Revenue	The amount of revenue, greater or less than the predicted figure.
Anomalous Revenue %	The percentage difference between the actual and predicted figure.
Predicted Clicks (Low)	This is the lower bounds predicted figure for clicks.
Predicted Clicks (High)	This is the higher bounds predicted figure for clicks.
Predicted Actions (Low)	This is the lower bounds predicted figure for actions.
Predicted Actions (High)	This is the higher bounds predicted figure for actions.
Predicted Revenue (Low)	This is the lower-bounds predicted figure for revenue.
Predicted Revenue (High)	This is the higher bounds predicted figure for revenue.
Predicted Action Cost (Low)	This is the lower bounds predicted figure for action cost.
Predicted Action Cost (High)	This is the higher bounds predicted figure for action cost.

Select [Search] to run the report. Refer to the Report data section below for help with understanding the report data.

Accessing and running the report

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