A strong onboarding process helps creators feel confident and connected from the start and gets them engaged right off the bat.
Welcome emails: Make sure all new creators receive a welcome email with details on generating tracking links, finding products, and locating financial information. You can customize an automated system welcome email, or set up a multi-message email workflow within your account.
Avoid setting up both a system welcome email and an email workflow to prevent sending duplicate emails.
Welcome products: Send your new creators a free welcome product to give them a jumpstart by having something to talk about with their audience from the get-go.
Create a Facebook group: Create a Facebook group
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to share general information about your program, answer questions, and share announcements or upcoming seasonal promotions. It’s a great way to maintain engagement and foster connection.
Make sure your creators have what they need to start promoting.
Share creative assets: Create a repository of lifestyle and product images that reflect your brand, and share it with your creators. This repository gives them a better idea of your brand aesthetic and provides them with content to use in promotions.
Share promo codes: Give creators exclusive promo codes to offer their audiences. They can also be used to track conversions and optimize commissions.
Creators appreciate vanity promo codes that include their name, social handles, or website names.
Enable a product catalog: Create a product catalog to let creators browse and choose which products they want to promote.
Use surveys: Collect feedback on products, platform usage, commission rates, and more through surveys. They are also a helpful way to gain insight into creators' interests and feedback for upcoming initiatives.
Stay in touch: Keep communication flowing with creators through regular emails, calls, and webinars, and provide hands-on help with the platform. Make sure to check in on your creators before important deadlines to keep them on track.
Respect their voice: Show creators you value their voice, audience, and creative style. Offer flexible guidelines, and frame the collaboration as a way to enhance their content, not interrupt it.