After signing up with Creator, you can choose how you want to proceed with your program. You can either start with building your campaign or discover creators first.
One of the first steps after setting up your Creator program is to create a new campaign. Your campaigns form the basis of your program where you set up tasks, collaborate with creators, and pay them for completing these tasks. Your campaign needs to attract suitable creators, so adding as much detail as possible will be a key factor.
Key campaign settings
Compensation models: You can set up an individual or any combination of the following payout models for each campaign.
Flat fee: If you opt to pay creators per task they complete, you can choose the fee or let creators choose their own payout fee.
Performance-based compensation: If you opt to pay creators based on tracking link conversions, you'll have to ensure your action locking periods and payout schedules are set up correctly. You must also have at least 1 online sale event type.
Product gifting: If you opt for product gifting, indicate the number of free products per campaign and provide the product details (type of products, restrictions, promo codes to redeem the product, etc.).
Campaign eligibility: Choose who is able to apply to your campaign by configuring the eligibility of the campaign.
My joined creators: Work with any of your joined creators.
Creators who match specific demographic or audience criteria: Work with creators who match certain criteria.
Joined creators from my groups: Make the campaign available to creators from your created groups.
All marketplace creators and my joined creators: Make the campaign available to all creators in the marketplace and those who are joined to your program.
Campaign setting | Recommendation |
|---|---|
Campaign overview |
|
Compensation |
|
Content rights |
|
Brief |
|
You can browse the marketplace to find suitable creators with which you want to collaborate without immediately creating a campaign. You have two main options for recruiting creators:
Look for creators within the impact.com network
Discover: Look for creators already part of the impact.com marketplace, view their profiles, and contact them.
Look for creators outside of the impact.com network
Extended Search: Use keywords your ideal creator uses in their content.
Social listening: Use keywords and hashtags to identify content on social media platforms that resonate with your brand.