When inviting creators to a campaign, you can use impact.com's Discover feature or your Campaign Manager. Depending on how you invite a creator, they may be automatically accepted or need additional approval before being accepted to your campaign. To better understand the possible scenarios, see Recruiting Creators Explained.
The Discover feature lets you filter for perfectly aligned creators that you can invite to your campaign or program.
From the left navigation bar, select [Discover] → Marketplace.
Use the tabs at the top of the Marketplace screen to filter for creators by a specific social channel.
Once you've selected a social channel, refine your search with the filter bar.
See the Filter bar reference below for details.
Select a creator's tile to view their profile, and on the profile slide-out, select Invite [Drop-down Menu].
To invite the creator to your creator campaign only, select Invite to campaign and choose the appropriate campaign.
To invite the creator to your overall program, select Invite to Brand and choose the appropriate contract settings.
Filter tool
Description
Search bar
Enter the name, ID, or type of creator.
Status
The current state of the creator's profile (e.g., Inactive).
Active is selected by default.
The Active status includes new partners and any partners who have driven actions or commissions on impact.com within the last year.
The New status limits results to partners who have become Marketplace verified within the last 90 days.
Creator Tier
The size of the creator measured by the number of followers or subscribers to their social properties. Learn more about the size rating criteria.
Promotional Areas
The country of the creator's audience.
Categories
The type of products and services the creator believes would do well on their platform.
Additional filters
Social channels — [Toggle on] to see creators with Instagram, Facebook, TikTok, or YouTube properties. Limit the results you see based on the creator's reach & engagement metrics, or audience demographics.
Location — the country in which the creator is located.
Language — the primary language of the creator's platform and content.
Age — look for creators within a given age range.
Gender — the creator's gender, as identified in their profile.
Pronouns — the pronouns the creator uses.
Marital status — the creator's current marital status.
Parental status — whether the creator is a parent or not.
Ethnicity — the creator's ethnic affiliation.
Household Income — the total gross income received by the creator's household.
Education — the creator's academic qualifications.
The Campaign Manager lets you invite new or partnered creators via a proposed SOW or a campaign invite link.
From the left navigation bar, select [Engage] → Campaign Manager → Creator.
Hover over the campaign to which you want to invite creators and select Manage Campaign.
In the upper-right corner, select Invite Creators.
Invite creators directly with 1 of the following options:
Option
Steps
Default SOW
Enter the creator Groups, individual Partners, or Email addresses you want to invite.
Select Send Invite.
Custom SOW
Enter the creator Groups, individual Partners, or Email addresses you want to invite.
Select Invite with custom proposal.
Alter the SOW settings as desired and select Send Invite.
Invite link
Select Copy Invite Link.
Paste the link on your socials for creators to sign up to your campaign.
If creators sign up this way, you'll need to process them as applicants — see Manage Creator Campaign Applicants for details.
From the left navigation bar, select [Engage] → Campaign Manager → Creator.
Hover over the campaign to which you want to invite creators and select Manage Campaign.
Make sure you're in the Applicants tab, and select the Invited status filter.
Hover over an applicant you want to remove and select [More] → Remove from campaign.