# Creator Program Explained

<a href="https://pxa.impact.com/student/activity/2589701?sid=0c0e3e5c-54c9-4435-9bee-ebcdccb7f292&#x26;sid_i=0?utm_source=app.impact.com&#x26;utm_medium=owned-platform&#x26;utm_content=&#x26;utm_campaign=help-center" class="button primary">Take the PXA course</a>

Creator allows you to manage full-funnel creator campaigns through partnerships with diverse creators. With easy workflows, you can scale, manage, and track your creator marketing programs.

Creator enables you to engage with creators directly via the impact.com marketplace and form long-term and authentic relationships. You can track the creators' performance metrics to identify growth areas within your program and easily pay creators using a secure in-app payment system.

**Key features**

* [Recruit creators](https://help.impact.com/brand/what-would-you-like-to-learn-about/creator-program/recruit-creators/recruiting-creators-explained)
* [Manage creators](https://help.impact.com/brand/what-would-you-like-to-learn-about/creator-program/working-with-creators/manage-your-creators)
* [Create campaigns](https://help.impact.com/brand/what-would-you-like-to-learn-about/creator-program/creator-campaigns-for-brands/configure-a-creator-campaign)
* [Manage campaign workflows](https://help.impact.com/brand/what-would-you-like-to-learn-about/creator-program/creator-campaigns-for-brands/creator-campaign-manager-explained)
* [Track performance metrics for Creator programs](https://help.impact.com/brand/what-would-you-like-to-learn-about/creator-program/creator-reports)