# Partner Size Rating Criteria

Partner size ratings are determined by using external sources and impact.com data. These factors interact with each other and reflect each partner’s individual business in different ways. Creator tiers scale against social followings or subscriptions. Refer to *Creator Tier Scale* to learn how creator tiers are defined.

<div data-with-frame="true"><figure><img src="/files/H19XM1nQbOdfqC9l9NfL" alt=""><figcaption></figcaption></figure></div>

#### How is impact.com data used?

For partners who have been active on impact.com, the partner size will reflect daily aggregations of recent partner activity:

* Amount of actions/sales driven and payouts earned
  * The internal impact.com rating is affected by **payouts per program** and **total programs**.
* Number of productive partnerships and the amount of activity

#### How are external sources used?

For partners who provide one or more valid media properties, the partner size will reflect data queried on a monthly basis from external sources to determine partner size:

* **Corporate Entities:** Estimated annual revenue and employee count
* **Web Domains:** Monthly website traffic
* **Influencer Accounts:** Audience size across all platforms
* **Apps:** Downloads and ratings

#### Partner size scale

These rating numbers act as guidelines to estimate the partner size.

| Size        | Followers   | Site Visits | App Downloads | Annual corporate revenue | Annual impact.com payouts/program |
| ----------- | ----------- | ----------- | ------------- | ------------------------ | --------------------------------- |
| Extra Small | 50          | 100         | 200           | $1,000                   | $50                               |
| Small       | 3,000       | 5,000       | 10,000        | $1 million               | $1,000                            |
| Medium      | 100,000     | 250,000     | 500,000       | $50 million              | $10,000                           |
| Large       | 5 million   | 10 million  | 20 million    | $500 million             | $500,000                          |
| Extra Large | 250 million | 500 million | 1 billion     | $5 billion               | $5 million                        |

#### Creator tier scale

| Size              | Followers/Subscribers |
| ----------------- | --------------------- |
| Nano creator      | < 15,000              |
| Micro creator     | 15,000 - 75,000       |
| Mid-level creator | 75,000 - 250,000      |
| Macro creator     | 250,000 - 1 million   |
| Mega creator      | 1 million +           |


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