impact.com supports two different contracting models: reseller model and direct trading model. If you're under the reseller model, your contractual relationship is now with impact.com instead of directly with your partners or brands. This change primarily affects invoicing and legal structure, but payment processing and in-platform workflows remain unchanged. This article explains what these models mean for a brand and for a partner.
impact.com operates under a direct trading model, so you, as a brand, can form direct contractual relationships with your partners. You can purchase traffic (in the form of referrals, conversions, leads, and clicks) from your partners directly. While impact.com provides the platform and the tools to facilitate direct connections and transactions, impact.com is not a legal intermediary between you and your partners.
In some global markets (specifically Europe, Australia, New Zealand, and Southeast Asia), impact.com has now transitioned from the direct trading model to a reseller model. Under this reseller model, your contractual relationship is with impact.com rather than directly with each of your partners.
As of July 1, 2025, brands contracted with one of the following impact.com entities have been moved to the reseller model:
Impact Radius Ltd (impact UK)
Impact Tech Australia Pty Ltd
Impact Tech Singapore PTE. Ltd
The biggest change is how you'll receive your invoices. Instead of receiving individual invoices from each partner, you'll receive a single, consolidated invoice directly from impact.com that covers all your partner payments. If you're already used to receiving invoices aggregated together in a Statement of Invoices (SOI), you may not notice any major difference.
Similarly, impact.com will send partners a single invoice from impact.com for all their brands.
This streamlined invoicing happens whenever either you (the brand) or your partner is operating under a reseller arrangement with an impact.com entity.
You will continue to fund your impact.com account and partners will still receive their payments. Funds will flow from you to your partners just as they did before, and partners will still be paid immediately once your funding account has been debited.
Since you now contract directly with your local impact.com entity for all partner payments, your legal relationship is with that entity for the purposes of local tax compliance. Taxes will be calculated based on the applicable tax rules in your region.
If you are a UK VAT-registered company and contract with Impact Radius Ltd, VAT will be applied to all partner costs as both are located in the same tax jurisdiction.
If you are a German VAT-registered company and contract with Impact Radius Ltd, no VAT will be applied to partner costs as they are located in different tax jurisdictions.
Note: There are no changes to payment processing. This update won't affect any of your in-platform contracting workflows. This change relates to the legal and invoicing framework between you, your partners, and impact.com.
Brands not contracted with the specific reseller impact.com entities (see section above) will continue to operate under the direct trading model. Under this model, impact.com provides a platform through which you can form direct contractual relationships with your partners. You can purchase traffic (in the form of referrals, conversions, leads, and clicks) directly from your partners. The primary regions that will remain in this model include:
North America — United States of America, Canada, Mexico.
Latin America
Greater China
Brands under the direct trading model will experience minimal changes. The funding process and in-platform contracting workflow remain unchanged. The difference is that partners located in the reseller regions will now issue invoices through the relevant impact.com entity. The invoice will include a detailed partner breakdown, providing the same level of visibility as before, and will be consolidated into your Statement of Invoice (SOI).
impact.com operates under a reseller model in select global regions. Under the reseller model, your contractual relationship is now with impact.com rather than directly with each brand. Depending on whether you're located in one of these regions, you may notice minor changes to your invoicing.
As of July 1, 2025, partners located in the following regions have been moved to the reseller model and now contract with the corresponding impact.com entities.
Your location (the address listed in your impact.com account) | impact.com contracting entity |
|---|---|
EMEA — This includes, but is not limited to, all countries in the European Area (EU and EFTA countries), the United Kingdom, Switzerland, Israel, and South Africa. | Impact Radius Ltd. (impact UK) |
Australia and New Zealand | Impact Tech Australia Pty Ltd. |
Southern and South East Asia — This includes, but is not limited to, Singapore, Malaysia, Indonesia, Brunei Darussalam, Cambodia, India, Laos, Nepal, Pakistan, Philippines, Thailand, and Vietnam. | Impact Tech Singapore PTE. Ltd. |
The key difference under the reseller model is how invoicing is handled. Instead of generating separate invoices for each brand, the system will produce a consolidated invoice directed to impact.com whenever you or the brand is under a reseller arrangement.
Under the reseller model, your invoices will no longer list the brand as the counterparty. Instead, the invoice will show one of the following impact.com legal entities as the counterparty:
Impact Radius Ltd
Impact Tech Australia Pty Ltd
Impact Tech Singapore PTE. Ltd
This change simplifies any submissions to local tax authorities, as you'll be contracted directly with the relevant impact.com legal entity rather than with individual brands in reseller regions.
Note: There are no changes to payment processing. This update won't affect any of your in-platform contracting workflows. This change relates to the legal and invoicing framework between you, your partners, and impact.com.
You will still receive your payments exactly as before, in which you will be paid immediately once your brand's funding account has been debited.
Partners not located in the reseller regions will continue to operate in the direct trading model where you form direct contractual relationships with the brands you work with. Brands purchase traffic (in the form of referrals, conversions, leads, and clicks) directly from you. impact.com provides the platform and tools to support these relationships, but does not act as a legal intermediary between you and the brand.
The primary regions that will remain in the direct trading model include:
North America — United States of America, Canada, Mexico.
Latin America
Greater China
You will notice minimal changes. The key difference is that the platform will generate a single invoice each month for all brands operating under the reseller model. Invoices issued to impact.com entities will continue to include a detailed breakdown of all brands included in the invoice. You'll also continue to receive individual invoices for any brands that remain in the direct trading model.
Warning: The account maintenance fee differs for the reseller model and the direct trading model: Reseller model: £25 GBP per month (or your payout currency equivalent). Direct trading model: $10 USD per month (or your payout currency equivalent).