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Performance by Creator Report

The Performance by Creator report shows you a wide range of tracking data broken down according to each creator. KPIs, like actions, clicks, and more, can all be found here.

Access the report

  1. From the left navigation bar, select Reports → Performance → by Creator.

  2. Below Performance by Creator, you can filter for the data you want to view. Select  [Search] when you have the filters in place that you want.

    • View Filter reference for more information.

  3. Customize the report view and choose between viewing the trend graph, data table, or comparison graph.

    The trend graph enables you to select a metric from a core group that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.

    1. Select the [Drop-down menu] in the upper-right corner, then, choose a specific metric.

    2. Alternate between the [Line], [Bar], and [Treemap] views by selecting the view icon.

Filter reference



Date Range

Filter data by when it was created. You can also compare two periods of time against each other.

You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting  [Unchecked box] compare to {Previous year}.

If you want to pull more than 366 days of data, you will need to create multiple reports.


Select 1, multiple, or all campaign(s) for which you want to see data.


Select 1, multiple, or all creator(s) for which you want to see data.

Social Platform

Select 1, multiple, or all social platform(s) for which you want to see data.

Performance data reference table




The name of the influencer.


The total number of posts, stories, and other types of content posted by creators per creator.


The total number of followers (audience) across all of the creators' connected social platforms.


The number of audience actions taken after seeing posted content. Actions can include reacting to the content, clicking a link, sharing the content, and more.


The number of unique audience members that viewed content.


The total number of link clicks that took the creators' audience to your landing page.


The total number of conversions (sales, app installs, etc.) tracked for a particular creator. This number excludes any reversed conversions.

Action Cost

The amount of compensation paid to creators for driving the traffic that resulted in conversions for your campaign.

Flat Fee

The amount of compensation paid to creators for completing their campaign tasks.

Total Compensation

Total compensation is the sum of your Action Cost, CPC, and Flat Fee costs.


This is the total amount of sales creators have generated for you from link clicks for a particular campaign.


Cost per mile: The amount you paid per thousand impressions.


Core per engagement: The amount you paid per audience interaction on the creators' content.

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