The Performance by Creator report shows you a wide range of tracking data broken down according to each creator. KPIs, like actions, clicks, and more, can all be found here.
From the left navigation bar, select Reports → Performance → by Creator.
Below Performance by Creator, you can filter for the data you want to view. Select
[Search] when you have the filters in place that you want.View Filter reference for more information.
Customize the report view and choose between viewing the trend graph, data table, or comparison graph.
The trend graph enables you to select a metric from a core group that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.
Select the
[Drop-down menu] in the upper-right corner, then, choose a specific metric.Alternate between the
[Line], 
[Bar], and 
[Treemap] views by selecting the view icon.
Below the trend graph is the data table. The data table provides different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range.
The comparison graph compares the categories of selected rows in the data table based on the metric selected in the trend graph. This graph will show a daily trend of the selected categories over the selected date range.
Select the specific metric from the drop-down in the trend graph.
Select the
[Checkbox] next to the row in the data table for the metrics you want to compare.Each selected checkbox will be displayed in a specific color that will reflect in the trend graph.
Select Graph rows to compare the selected rows.
Select Clear compare to clear the trend view.
Filter | Description |
|---|---|
Date Range | Filter data by when it was created. You can also compare two periods of time against each other. You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting If you want to pull more than 366 days of data, you will need to create multiple reports. |
Campaign | Select 1, multiple, or all campaign(s) for which you want to see data. |
Creator | Select 1, multiple, or all creator(s) for which you want to see data. |
Social Platform | Select 1, multiple, or all social platform(s) for which you want to see data. |
Metric | Description |
|---|---|
Creator | The name of the influencer. |
Content | The total number of posts, stories, and other types of content posted by creators per creator. |
Reach | The total number of followers (audience) across all of the creators' connected social platforms. |
Engagements | The number of audience actions taken after seeing posted content. Actions can include reacting to the content, clicking a link, sharing the content, and more. |
Impressions | The number of unique audience members that viewed content. |
Clicks | The total number of link clicks that took the creators' audience to your landing page. |
Actions | The total number of conversions (sales, app installs, etc.) tracked for a particular creator. This number excludes any reversed conversions. |
Action Cost | The amount of compensation paid to creators for driving the traffic that resulted in conversions for your campaign. |
Flat Fee | The amount of compensation paid to creators for completing their campaign tasks. |
Total Compensation | Total compensation is the sum of your Action Cost, CPC, and Flat Fee costs. |
Revenue | This is the total amount of sales creators have generated for you from link clicks for a particular campaign. |
CPM | Cost per mile: The amount you paid per thousand impressions. |
CPE | Core per engagement: The amount you paid per audience interaction on the creators' content. |