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Message Links Explained

Published on: Fri, 17 Nov, 2023 at 7:29 AM | Updated on: Wed, 14 Aug, 2024 at 8:00 AM

Message links allow your customer advocates to share pre-formatted messages to various social media platforms. Each message contains your pre-written copy and can include your advocate’s unique share link. Message links can be included in:

Program widgets
Transactional emails
Your app or website, as an embedded link or button
External email campaigns

Adjust message link content

In the left navigation menu, select Program Rules.
Under Section 2, select Customize on the Social messaging card.
If you're using a hosted Open Graph source, then update the title, description, and image that will be displayed to end users.
In the Share Body text box, adjust the placeholder content for each message link. At a minimum, impact.com recommends replacing the content between the pipe characters [|]. To include customized content in the message link, you can use the variables:
- {shareLink}
- {referralCode}
- {companyName}
Save your changes.

Your message links can now be included in your referral program's widget and transactional emails, or embedded elsewhere on your website, app, or email campaigns.

Add message links to program touchpoints

The content editor allows you to add message links to your program widget and transactional emails with minimal additional setup—only your program ID is required. To insert message links elsewhere, you can embed a link that follows the format below.

https://app.referralsaasquatch.com/a/ 
{tenant_alias}/message/redirect/{share_medium}
?engagementMedium={engagement_medium}&accountId= 
{accountId}&userId={userId}&programId=
{program_ID}&rsLandingPage= {rsLandingPage}

Information contained in the curly brackets { } should be replaced with one of the supported parameter values.

Note: The accountId and userId values must be dynamically populated from your program data. Connect with your development team if you need help pulling in the data.

Parameter	Example	Description
`tenant_alias`	`test_bpinhag9gag`	Your program’s tenant alias. To find your tenant alias: From the left navigation menu, select [Menu] → Settings. On the left, under Advocate Settings, select General.
`share_medium`	`WHATSAPP`	The medium through which the advocate will share this referral. Supported values: `EMAIL` `FACEBOOK` `FBMESSENGER` `LINEMESSENGER` `LINKEDIN` `PINTEREST` `SMS` `TWITTER` `WHATSAPP`
`engagement_medium`	`EMBED`	The medium from which the advocate will engage with the referral program (e.g., embedded widget). Supported values: `EMAIL` `EMBED` `MOBILE` `POPUP`
`accountId`	[Hashed ID based on email address]	The account ID for whom this message link is being built. For most participants, the user ID and account ID fields have the same value.
`userId`	[Hashed ID based on email address]	The user ID for whom this message link is being built. For most participants, the user ID and account ID fields have the same value.
`programId`	`21789`	Your program ID. It can be found on the Program Rules page below the program name.
`rsLandingPage` (Optional)	`https://example.com/driver-program`	Override the landing page of the program to redirect the resulting share link to a different URL. Only different paths on your program's landing page URL are supported. For security reasons, the redirection can’t be to a different domain.

Example: Using the above format, the following is an example of what the message link URL would look like for a participant with the user ID and account ID messageLink in the impact.com demo program, klip-referral-program. This link would be provided in an email, for the participant to share through a mobile link.

https://app.referralsaasquatch.com/a/test_aut32av0b11uc
/message/redirect/EMAIL?engagementMedium=
MOBILE&accountId=messageLink&userId=
messageLink&programId=klip-referral-program

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