This FAQ covers common questions about using promo codes within your impact.com program. Learn how to manage tracking, attribution, and exceptions to ensure promo codes work effectively with your partner setup.
You can use Promo Code Exception Lists to pay partners different rates (including $0) based on specific/select promo codes associated with actions they drove. You can also create exception lists based on item categories or SKUs.
Coupon Ads are simple text link ads that provide your partners with content to host and link to your promotions. Tracking Promo Codes, on the other hand, incorporate crediting logic—meaning that when a code is used, impact.com will assign credit to a partner, or away from a partner, depending on the click path and setup of the code. A coupon ad will fall back to the crediting logic of your program for clicks (which likely requires the partner to be the last click).
Exact match-type promo codes are not case-sensitive. Regex promo codes, however, are case-sensitive.
Regex stands for Regular Expression. It is a special string of text used to describe certain patterns using wildcards. Regex can be used to assign dozens of codes that all begin with the same prefix to a partner.
Example: If all your codes begin with SUMMER but end with other characters, you can set up the code with the Regex ^(SUMMER).* to capture any promo code beginning with SUMMER.
The code will not expire and will remain assigned to that partner. This means any sale attributed to the code and partner after a partner contract is expired will be reported in the Invalid Conversions Report.
When using Promo Code Tracking, your credit groups will take precedence over Promo Code Tracking attribution. For example, a Standard partner with a promo code set to Always Credit will lose attribution over a Preferred partner using last-click attribution. However, if both partner contracts are set to Preferred, then Promo Code Tracking attribution wins.