Invalid Conversions are actions that a partner drove, but will not be paid out for. While this can happen for many reasons, some are more common than others:
Too much time passed between the consumer clicking on the ad and them purchasing the product.
No active product exists between the brand and the partner.
The active contract between the brand and the partner does not include the triggered event type.
You do not need to take any action regarding invalid conversions, but you can use the data this report provides to optimize your program. For example, a partner referring customers that consistently convert outside of the referral period might benefit from a "limited time offer" ad.
From the left navigation bar, select Reports → More Reports.
In the Name search box, enter "Invalid Conversions."
In the Name column, select Invalid Conversions.
You can also pin this report to your left navigation bar, selecting Pin under Actions.
Below Invalid Conversions, you can filter for the data you want to view. Select [Search Filter]when you have the filters in place that you want.
View the Filter reference for more information.
Filter data by when it was created. You can also compare two periods of time against each other.
Select if you want to view actions driven by partners, media sources, or unidentified sources.
Select which partner(s) you want to see data for.
Enter OID Value
If you want to look up a specific action by its action ID, enter that here.
Filter for a specific reason actions can fail, like Media Not Active.
See the Failure reason reference for more information.
Include empty OIDs
Select if you want to include invalid conversions that have no order ID.
Select if you want to include invalid conversions that have duplicate order IDs.
Now known as Event Types, select what event type you want to view invalid conversions for.
Select which groups of partners you want to view.
Promo Codes Only
Select if you only want to view invalid conversion for which a consumer used a promo code.
Select Geo Location from the drop-down menu if you want information on where the consumer was located when they converted on the ad (if it could be tracked).
Action Tracker Is No Longer Active
Actions were driven for an event type (formerly action tracker) that has since expired.
Action Tracker Is Not Included in Insertion Order
While actions are being tracked by a valid event type, that event type is not included in the contract between you and that partner.
Blocked by Promo Code
Due to a restriction placed on the promo code a customer used, the conversion was deemed invalid.
Call Duration Too Short
The amount of time the call took was too short to be considered a valid conversion.
Call Occurred Outside Daily Range
The call happened outside the pre-defined time-of-day range.
Conversion Occurred Outside Association Window
The time between the click occurring and the conversion being tracked was outside the Click Referral Window.
Could not Match Caller Id
The call made could not be matched to the action tracked.
Crediting Rule Mismatch
The attribution model set up prevented this conversion from being validated.
The tracked call was deemed a duplicate of another call.
The conversion was deemed a duplicate of another conversion.
Not all call requirements were met, so the conversion was invalidated.
Malformed Conversion Data
The submitted conversion data was missing required data fields.
Max Recurrences Reached
The partner has hit their action cap as defined in your contract with them.
Media Not Active
The partner or media source that drove this conversion was not active at the time of the conversion.
Conversion data is missing its Order ID.
No Insertion Order Found
No active contract exists between you and the partner that drove the conversion.
Referral Type Not Accepted
The conversion's referral (e.g., Impression) was not accepted, which invalidated the conversion.
Restricted Promo Code
The partner drove a conversion using a promo code that is restricted from their use.