Social messaging plays a vital role in how your audience finds, understands, and engages with your referral program. All of your customer contact should both motivate and inform your audience.
Use your social messaging as an opportunity to motivate your customers to participate in your referral program. We recommend that you:
Tailor your message to the channel.
If it’s X (Twitter), get to the point. If it’s a blog post, use the bigger space to create a memorable pitch. Include words, phrases, or hashtags that will engage that specific platform’s audience.
Create buzz and excitement ahead of the launch of your referral program and at peak seasons for your business.
Your referral program is a valuable offering to your customers, so don’t be afraid to let them know about it! Tease out different elements of the program—like the rewards participants can earn for engaging. Make sure to keep scheduling posts throughout the year to keep your program fresh in the minds of your customer advocates.
Announce limited time offers, contests, or any other time-sensitive program change.
While it's always recommended to keep an evergreen program, limited time offers are a useful way to reinvigorate interest from your customers—but only if they're known. Use your channels to generate awareness, but also stress the urgency of taking advantage of the offer now.
Encourage your advocates to use social media to share about your brand and your referral program.
Social sharing is a highly effective way to drive new traffic to your program. You can make the sharing process simple for your customer advocates by customizing your program's message links with engaging copy and a concise call to action (CTA).
Regardless of the channel, all messaging related to your referral program should:
Include your unique selling proposition.
Remind your customers why your product or service is valuable, and who benefits from it.
Include your call to action.
Effective CTAs are concise and easy to understand. Within 1-2 sentences, your audience should understand the gist of your program and how to participate.
Answer the question, "What's in it for me?"
Be specific—your customers should know exactly what they receive for engaging with your program.