The New vs. Return Customer report will show you partner performance data aggregated by customer status (e.g., Returning). You can use this report to view what kind of traffic specific partners are most commonly driving.
For impact.com to tell you which customers are new, returning, or re-engaging with you, you will need to pass the CustomerStatus parameter to impact.com. Keep in mind that you do not need to have custom code mapping set up to be passing the necessary parameter. To view the CustomerStatus code mapping for a specific program, refer to the following steps:
From the left navigation bar, select
[Settings] → Settings.On the right, under Tracking, select Event Types.
Find the event type you want to view code mapping for, then, under Actions, select
[Drop-down menu]→ View/Edit.Select Show advanced settings.
Next to Customer Status Mapping, select
[Edit].View your Customer Status Mapping codes, then select Cancel.
Note
Do not change your Customer Status Mapping. Doing so may break your integration. If you want to change your Customer Status Mapping codes, reach out to your CSM (or contact support).
You can schedule or save any reports you create here by using the buttons in the top-right corner of the screen.
From the left navigation bar, select Reports → More Reports.
In the Name field, enter "New vs. Return Customer," then select [Search].
Under the filters, in the Name column, select New vs. Return Customer.
Select the filters you want to use, then select [Search].
View the Filter reference for more information on the filters.
Under the filters, view the report.
See the Table reference for more information on the table columns.
Filter | Description |
Date Range | Filter data by when it was created. You can also compare two periods of time against each other. |
Partner | Select for which partner(s) you want to see data. |
Customer Status New | Enter the new View the instructions to learn where find your |
Customer Status Return | Enter the return View the instructions to learn where find your |
Customer Status Re-Engaged | Enter the re-engaged View the instructions to learn where find your |
Action Type | Select for which action type you want to view data. |
Event Type | Choose which event type you want to view data for. |
Country | Pick for which customer country you want to view data. |
Show | Add data from a selection of choices. These data points will get added to the table report after you select [Search]. |
Table Column | Description |
Partner | The name of the partner that drove data for a particular row. |
New Actions | The number of new actions driven in the date range. |
Return Actions | The number of return actions driven in the date range. |
Re-Engaged Actions | The number of re-engaged actions driven in a date range. |
New Action Cost | How much driving the new actions costs. |
Return Action Cost | How much driving the return actions costs. |
Re-Engaged Action Cost | How much driving the re-engaged actions costs. |
New Revenue | The amount of money brought in by new actions. |
Return Revenue | The amount of money brought in by return actions. |
Re-Engaged Revenue | The amount of money brought in by re-engaged actions. |