The Performance by Month report shows you a wide range of tracking data broken down by month. KPIs, like actions, clicks, and more, can all be found here.
From the left navigation bar, select Reports → More Reports.
Under More Reports, select Performance as the filter next to the search bar.
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Select Performance by Month.
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Below Performance by Month, you can filter for the data you want to view. Select
[Search] when you have the filters in place that you want.View the Filter reference table below for more information.
You can use the icons at the top-right of the page to
pin, 
schedule, 
download (in PDF, Excel, or CSV format), or export the report 
(via API).
You can view the report data as a trend graph or table and compare certain metrics.
Below the trend graph is the data table. The data table provides different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range.
Refer to the Report data column reference below for more information on the columns found in the data table.
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Add or remove columns from the report table using the
[Columns] icon at the top-right of the report.
Filter |
Description |
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Date Range |
You can pull a maximum of 366 days of data. |
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Network |
Filter by data source. |
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Partner |
Select which partners for which you want to view data. |
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Group |
Filter data by partner groups. |
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Currency |
Set the currency in which you want to view report data. impact.com will convert the amounts to your selected currency. |
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Show |
Add data from a large selection of choices. These data points will get added to the table report under the graph after you select
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Column |
Description |
Month |
A specific month. All data for a particular row was generated this month. |
Partners |
The total number of partners for this date range. |
Impressions |
The number of audience members that viewed content. |
Clicks |
The total number of link clicks that took the partners' audience to your landing page. |
Actions |
The total number of conversions (sales, app installs, etc.) tracked for a particular month. This number excludes any reversed conversions. |
Revenue |
The total revenue of all driven actions for this month within the selected month. |
Action Cost |
The amount of compensation paid to partners associated with a specific contract for driving the traffic that resulted in conversions. |
Click Cost |
The aggregated value of the amount due to partners for driving clicks. |
Other Cost |
Additional costs associated with performance bonuses, make-good payments, and placement fees. |
Total Cost |
The total amount paid out over the selected month, i.e., the sum of your Action Cost, Click Cost, and Other Cost. |
CPC |
The Cost Per Click. The total cost divided by the total number of clicks. |